Ben's Original, formerly called Uncle Ben's, is an American brand of parboiled rice and other related food products that were introduced by Converted Rice Inc., which is now owned by Mars, Inc. Uncle Ben's rice was first marketed in 1943 and was the top-selling rice in the United States until the 1990s.

The name Uncle Ben's was supposedly inspired by a Texas farmer known for his high-quality rice. The company asked the head waiter at a fancy Chicago restaurant, Frank Brown, to pose as the face of the brand, which launched in 1947.

Ingredients:Water; Parboiled Long Grain Rice; less than 2% of canola oil, vitamins and minerals [calcium (calcium carbonate), vitamin b3 (niacinamine), iron (iron phosphate), vitmain b1 (thiamine mononitrate), folic acid].

Parboiled Long Grain Rice BEN'S ORIGINAL™ Converted Brand Enriched Parboiled Long Grain Rice, 1 lb. box.

Greenville, Mississippi In Greenville, Mississippi – where our brand has been produced in the U.S. for more than 40 years, we also announced a $2.5 million investment over 5 years in the local community to help address local needs in education and access to healthy foods.

Benjamin Franklin " Benjamin Franklin "Ben" Parker, usually referred to as Uncle Ben, was a supporting character appearing in American comic books published by Marvel Comics, usually in association with the superhero Spider-Man (Peter Parker). He was the husband of May Parker and the paternal uncle and father figure of Peter Parker.

Mars Food BEN'S ORIGINAL™ products are manufactured by Mars Food, part of Mars, Incorporated.

According to Uncle Ben's, the parboiling process drives the nutrition back into the rice kernel, helping it recapture over 80 percent of the vitamins and minerals of the whole grain. The University of Arkansas (U of A) confirms that parboiling rice helps it retain the majority of its nutrition.

BEN'S ORIGINAL™ Whole Grain Brown Rice is a delicious way to support a healthy heart* and a well-balanced diet. It's 100% whole grains, low in fat, and high on taste.

Our parboiling process drives vitamins and minerals into the kernel of the rice, resulting in a recapture of over 80% of the natural nutrients of the whole grain and allows for faster cook times. Mars Sr.

Ben's Original™ Ready Rice™ Our delicious flavored rice varieties are the ultimate in convenience. That's because they're precooked, so you just have to heat them up and serve them with your favorite recipe or rice meal. Since they're microwavable, they're ready in just 90 seconds.

Ben's Original Uncle Ben's is now Ben's Original: Rebranded rice hits stores with new packaging. The popular rice brand has a new name and new packaging. Next time you visit the rice aisle at your local supermarket, you might notice that one of the products you're used to seeing looks a little bit different.

Gordon Harwell Uncle Ben's Rice was first introduced in 1943 by the Converted Rice Company, which was founded by Gordon Harwell and Erich Huzenlaub in Houston, Texas. The company was originally called “Rice Products, Inc.” and they began producing parboiled rice products that were sold in grocery stores across the United States.