About Petco Petco is a leading pet specialty company that operates more than 1500 pet stores across the United States, Mexico, and Puerto Rico. The company specializes in providing pet products, serv...
PETCO WholePets is an initiative launched by the pet retailer Petco to establish itself as a trusted source of information and guidance for pet owners. WholePets aimed to position Petco as a comprehensive advisor on various aspects of pet care, including training, nutrition, health, and overall well-being.
The concept of WholePets was introduced in 2013 as part of Petco's commitment to helping pet parents provide the best care for their furry companions. They sought to go beyond simply selling pet products and instead focused on becoming a knowledgeable and reliable resource for pet owners.
Through WholePets, Petco aimed to provide pet owners with valuable information and educational content. This included tips and advice on training puppies, managing pet nutrition, preventing health issues, and maintaining overall pet wellness. The company's goal was to empower pet owners to make informed decisions regarding their pets' needs and to foster a deeper bond between humans and animals.
The WholePets initiative was backed by a comprehensive content marketing strategy, featuring articles, videos, and other educational resources. Petco collaborated with experts in various fields to develop and curate this content, ensuring its reliability and relevance to pet owners. By providing extensive information and guidance, Petco aimed to differentiate itself from other pet retailers and position itself as a trusted partner in pet care.
Overall, PETCO WholePets was a comprehensive content marketing initiative that sought to position Petco as a trusted advisor for pet owners. Through this initiative, Petco aimed to provide educational content, training resources, and expert advice to help pet parents provide the best care for their beloved pets.