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MRM//McCann is a global marketing agency that operates in more than 30 countries and employs around 5,000 people worldwide. The company was founded in 1987 as MRM Partners and then merged with McCann Worldgroup in 2001. MRM//McCann provides a wide range of marketing and advertising services, including brand strategy development, creative design, media planning and buying, digital marketing, data analytics, and customer relationship management.
One of the key strengths of MRM//McCann is its extensive expertise in digital marketing, which allows the company to create engaging and effective campaigns across a variety of channels and platforms, from social media to mobile apps and websites. The agency works with clients across various industries, including technology, healthcare, automotive, finance, and telecommunications, among others.
MRM//McCann is known for its innovative and creative campaigns, which have won numerous awards. For example, the agency's work for Microsoft's Xbox Game Pass won the 2020 Cannes Lions International Festival of Creativity Grand Prix award in the Brand Experience and Activation category. Additionally, MRM//McCann is consistently recognized as one of the top agencies in the industry, having been named to Ad Age's Agency A-List and Adweek's Global Agency of the Year lists multiple times.
In recent years, MRM//McCann has placed a significant emphasis on using data and analytics to inform its marketing strategies and campaigns. The agency's proprietary data platform, iControl, gathers and analyzes data from multiple sources to provide insights into consumer behavior and preferences, enabling MRM//McCann to create more personalized and effective marketing campaigns for its clients.
Overall, MRM//McCann is a leading marketing agency that combines creativity, innovation, and data-driven insights to help clients achieve their marketing goals and engage with their target audiences.
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