RISE television commercial 2016

What the RISE TV commercial - Keisha is about.

RISE TV Spot's ad campaign featuring the song "Is This Love" by Survivor is a captivating and inspiring piece that encapsulates the journey of a young basketball player named Keisha. Set against a gritty urban backdrop, the ad follows Keisha as she rises up from the rough streets and transforms into a powerhouse athlete.

As the music swells in the background, Keisha takes on her opponents with grace and determination. Through her remarkable skills and sheer willpower, she inspires her team to victory, earning the respect and admiration of her fans and peers along the way.

What makes this commercial stand out is its bold, empowering message that celebrates the beauty and strength of female athleticism. It sends a powerful message to girls everywhere that they too can achieve greatness, no matter how big the obstacles may seem.

The song "Is This Love" perfectly captures the spirit of Keisha's journey, conveying both the joys and struggles of her transformation. It's no wonder that this ad has become a source of inspiration and encouragement for many young women across the country, proving once again that when you rise up to meet your challenges head-on, anything is possible.

RISE TV commercial - Keisha produced for RISE was first shown on television on May 3, 2016.

Song from commercial RISE TV Spot, 'Keisha' Song by Survivor

"Eye of the Tiger" is a popular song by the American rock band Survivor. It was released in 1982 as the theme song for the movie Rocky III, starring Sylvester Stallone. The song was written by Survivor's co-founders, Frankie Sullivan and Jim Peterik.

Theme and MeaningThe song's lyrics convey a message of determination , resilience, and the will to overcome challenges. It reflects the relentless spirit of a fighter, using metaphors like the "eye of the tiger" to symbolize strength and focus. The song's upbeat tempo and powerful vocals contribute to its motivational and energetic feel.

Success and Impact"Eye of the Tiger" became a massive hit, reaching number one on the Billboard Hot 100 chart and staying there for six consecutive weeks. It also achieved international success, topping charts in several countries. The song's popularity was further boosted by its association with the Rocky franchise, as it became strongly linked to the character of Rocky Balboa.

Cultural Significance"Eye of the Tiger" has become an iconic anthem associated with sports, particularly boxing and other competitive activities. Its uplifting and empowering message has made it a popular choice for motivational purposes, such as in workout routines, sports events, and motivational speeches.

The song's enduring popularity has led to its inclusion in numerous films, TV shows, and commercials over the years. It remains a recognizable and beloved song that continues to inspire and energize people around the world.

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