What the Pro-Form Tour de France TV commercial is about.

Title: Conquering the Road: Pro-Form Tour de France TV Spot

Introduction:The Pro-Form Tour de France TV spot encapsulates the exhilarating spirit of one of the world's most iconic bicycle races. This electrifying advertisement captures the essence of the competition, the unmatched determination of the athletes, and the sheer thrill of conquering the road. Join us as we delve into this captivating TV spot that leaves viewers breathless, inspiring them to embark on their own cycling adventures.

Scene 1: Captivating VisualsThe TV spot opens with breathtaking aerial shots of the French countryside, showcasing the picturesque landscapes that serve as the backdrop for the Tour de France. Sweeping camera movements take us through quaint villages, winding mountain roads, and sunflower fields, immersing the audience in the raw beauty of the race's setting.

Scene 2: Athletes' JourneyCutting to a group of professional cyclists, viewers witness their grueling training routine. The camera zooms in on their focused eyes, highlighting their unwavering determination and the passion that drives them forward. Each cyclist expertly maneuvers their Pro-Form Tour de France indoor training bike, showcasing the versatility and precision of this cutting-edge equipment.

Scene 3: Bike PerformanceThe TV spot shifts focus to the bike itself. Close-up shots accentuate the state-of-the-art features that make the Pro-Form Tour de France bike an unrivaled choice for cyclists of all levels. The spot highlights adjustable resistance levels, real-time data tracking, and an interactive touch-screen display that offers riders an immersive experience. The combination of these features gives athletes the sensation of pedaling through the iconic Tour de France routes from the comfort of their own homes.

Scene 4: Tension and ExcitementThe TV spot intensifies as it showcases the nerve-racking moments that define the Tour de France. Close-ups of the athletes sweating and breathing heavily emphasise the physical and mental challenges they face. Suspenseful music rises as cyclists tackle steep inclines and navigate treacherous descents, immersing viewers in the heart-pounding action.

Scene 5: The Finish LineThe climax of the TV spot captures the euphoria of crossing the finish line. The Pro-Form Tour de France bike-mounted athletes break into triumphant smiles, their expressions embodying the sense of accomplishment derived from conquering both the physical and mental barriers that the race presents. Spectators cheer from the sidelines, fueling the cyclists' determination to go the distance.

Conclusion:The Pro-Form Tour de France TV spot perfectly paints a vivid portrait of the race’s exhilarating journey. It showcases the indomitable spirit of cyclists as they push their limits, master the unruly terrains of France, and ultimately triumph over adversity. This energizing advertisement encapsulates the essence of the Tour de France, captivating viewers and inspiring them to embark on their own cycling adventures, empowered by the unparalleled performance and innovation of the Pro-Form Tour de France bike. Let this TV spot serve as a reminder that the road is waiting to be conquered.

Pro-Form Tour de France TV commercial produced for ProForm was first shown on television on December 4, 2012.