What the Cologuard TV commercial - Tomato Garden is about.

The Cologuard TV spot, 'Tomato Garden,' is a thought-provoking and engaging commercial that encourages viewers to take an important step towards their health. The commercial starts with a picturesque tomato garden and an upbeat narrator explaining that the body is like a garden and needs to be taken care of. The narrator then explains that one in three people are at risk of developing colorectal cancer and urges viewers to take a proactive step in their health by using the Cologuard test.

The Cologuard test is a non-invasive, at-home colon cancer screening test that detects early signs of the disease by analyzing a stool sample. The commercial explains that the test is easy to use, with clear instructions and no need for special diets or bowel preparation.

The commercial then shows individuals using the test, with each person explaining how simple and easy the process was. The narrator continues to explain that by taking the test, viewers can help detect potential colon cancer early, which can help doctors treat the disease more effectively.

Overall, the Cologuard TV spot, 'Tomato Garden,' is an informative and persuasive commercial that encourages viewers to take control of their health and consider taking the Cologuard test. With a clear message, engaging visuals, and relatable characters, the commercial successfully communicates the importance of colon cancer screening and raises awareness about this serious disease.

Cologuard TV commercial - Tomato Garden produced for Cologuard was first shown on television on February 21, 2022.