The star-studded TV commercial directed by Superprime Films' Rick Famuyiwa, brings current and former NFL players Tom Brady, Julian Edelman, Dan Marino, Randy Moss, Jerry Rice, Emmitt Smith, and Josh Allen – PepsiCo's newest athlete – together to spotlight the joy of watching football when delicious Frito-Lay snacks ...

Richard Montañez Richard Montañez, a janitor turned Frito-Lay executive, has said he invented the spicy snack. A new film tells his story, but the evidence isn't on his side. Sign up for the Watching newsletter, for Times subscribers only. Streaming TV and movie recommendations from critic Margaret Lyons and friends.

Frito-Lay began in the early 1930s as two separate companies, "The Frito Company" and "H.W. Lay & Company", which merged in 1961 to form "Frito-Lay, Inc". In 1965, Frito-Lay, Inc. merged with the Pepsi-Cola Company, resulting in the formation of PepsiCo.

Frito-Lay began in the early 1930s as two separate companies, "The Frito Company" and "H.W. Lay & Company", which merged in 1961 to form "Frito-Lay, Inc". In 1965, Frito-Lay, Inc. merged with the Pepsi-Cola Company, resulting in the formation of PepsiCo.

C.E. Doolin launched “Fritos” in 1932, inspired by a recipe he had purchased from Gustavo Olguin, a Mexican-American restaurant owner in San Antonio, where Doolin had worked as a fry cook. Olguin's “fritos” (the name came from the Spanish word frit, meaning fried) were small fried corn chips made from masa dough.

Turns out Frito-Lays is owned by PepsiCo. Which makes Cheetos (along with Fritos, Doritos, and Sun Chips) a PepsiCo product.

Frito Lay, the producers of both Lay's and Ruffles, was the leading company in potato chips in 2018, with sales over five times greater than the next competitor. The company's collection of potato chip brands control nearly 60 percent of the U.S. potato chip market.

Lay's and its parent company Frito-Lay have demonstrated robust financial performance over the years. The strong brand loyalty, extensive distribution network, and strategic marketing efforts have contributed to their continued growth.

Frito-Lay has maintained its status the largest global distributor of snack foods through not only its strategic acquisitions of now iconic food brands like Smartfood, but also its ability to anticipate changes in consumers preferences with its evolving product portfolio.

I know Fritos are well-seasoned because they make the edges of my lips dry out and they demand a glass of water between handfuls. I know Fritos are crunchy because they're sturdier and thicker than most tortilla chips, holding up even when mounded with a pile of chili, Frito pie-style.

adjective. deep-fried [adjective] (of food) fried in oil that covers it. fried [adjective] cooked in oil. (Translation of frito from the PASSWORD Portuguese–English Dictionary © 2014 K Dictionaries Ltd)

Frito-Lay began in the early 1930s as two separate companies, "The Frito Company" and "H.W. Lay & Company", which merged in 1961 to form "Frito-Lay, Inc". In 1965, Frito-Lay, Inc. merged with the Pepsi-Cola Company, resulting in the formation of PepsiCo.