CÎROC White Grape television commercial 2020

What the CÎROC White Grape TV commercial - Celebrate is about.

CÎROC White Grape is a premium vodka that's known for its unique blend of flavors. In the CÎROC White Grape TV spot, they use the tagline "Celebrate Life Responsibly" to emphasize the idea that their brand is more than just a drink; it's a lifestyle.

The commercial opens with a group of friends gathered together in a luxury setting, dressed in stylish attire. The camera pans to show the intricate details of the elegant setting, including the crystal glasses, sparkling chandelier, and exquisite decor.

As the music begins to play, the group raises a toast to celebrate life's special moments. The song playing in the background is "Celebrate" by Oneness Of Juju, and the lyrics perfectly capture the essence of the campaign's message. The upbeat rhythm creates a sense of excitement, and the lyrics encourage viewers to live in the moment and enjoy the good times with their loved ones.

The commercial showcases scenes of friends enjoying a rooftop party, taking selfies, and dancing the night away. The message of the campaign is clear, CÎROC White Grape is the perfect drink to celebrate life with friends.

Throughout the commercial, there is an emphasis on the elegance and sophistication associated with the CÎROC brand. From the attire of the guests to the presentation of the drink itself, the commercial positions CÎROC White Grape as the ultimate luxury experience.

In conclusion, the CÎROC White Grape TV spot is a celebration of life's special moments with good friends and great drinks. The uplifting song and visuals capture the essence of the CÎROC brand and inspire viewers to enjoy life responsibly in style.

CÎROC White Grape TV commercial - Celebrate produced for CÎROC was first shown on television on December 26, 2020.

Song from commercial CÎROC White Grape TV Spot, 'Celebrate' Song by Oneness Of Juju

"African Rhythms" by Oneness of Juju

"African Rhythms" is a song by the American jazz-funk band Oneness of Juju. It was released on their debut album, also titled "African Rhythms," in 1975 on Black Fire Records. The song features a fusion of African rhythms, jazz, and funk, which was a signature sound of the band.

The album "African Rhythms" was a trailblazing work that displayed the group's well-versed members in jazz, funk, gospel, and African music. Oneness of Juju was known for their avant-garde approach to music-making and for incorporating Afrocentric themes in their work.

The song "African Rhythms" is over seven minutes long and features a driving rhythm section, with a prominent bassline and percussion. The melody is carried by a combination of horns and keyboards, with occasional vocal chants adding to the overall vibe of the song.

Overall, "African Rhythms" is a standout track on an influential album that helped to define the sound of Afrocentric jazz-funk in the 1970s.