Citi, also known as Citigroup, is a globally recognized financial institution that offers a wide range of services, including credit cards. As one of the largest banking organizations in the world, Ci...
The Citi Double Cash Card TV spot titled 'Focus' featuring pop star Katy Perry is a captivating and engaging advertisement that aims to promote the benefits of the Citi Double Cash Card. In the spot, Perry's voice is used to narrate as she speaks about the importance of focusing on one thing at a time, and how the Citi Double Cash Card can help you do just that.
The commercial features Katy Perry in different outfits and settings, utilizing her star power to convey the message that with the Citi Double Cash Card, you can stay focused on what matters most to you. She emphasizes the value of earning cash back in two ways- first, on purchases, then again as you pay for those purchases.
Throughout the TV spot, the lyrics of Katy Perry's song 'Harleys In Hawaii' can be heard playing in the background. The song emphasizes the feeling of being present in the moment, and the Citi Double Cash Card aims to provide that feeling by streamlining your finances so that you can focus on experiences like riding harleys in Hawaii.
Overall, the Citi Double Cash Card TV spot featuring Katy Perry is a clever and effective way of showcasing the benefits of the card. With Katy Perry's star power and beautiful visuals combined with the benefits of the Citi Double Cash Card, it is no wonder why this ad has been such a hit with consumers.
Citi Double Cash Card TV commercial - Focus produced for Citi (Credit Card) was first shown on television on May 19, 2017.
"Swish Swish" is a song by American singer Katy Perry featuring rapper Nicki Minaj. It is the third single from Katy Perry's fifth studio album , *Witness*, released in 2017. The song was written by both Katy Perry and Nicki Minaj.
Background and Meaning"Swish Swish" is a self-empowerment song that delivers a challenge to haters and critics. The lyrics convey a message of resilience and determination in the face of negativity. The song has been interpreted as a response to the ongoing feud between Katy Perry and fellow artist Taylor Swift.
Music VideoThe music video for "Swish Swish" was directed by Dave Meyers and features a basketball-themed storyline. It includes appearances by a number of celebrities, including Game of Thrones actor Hafthor Bjornsson and internet sensation Christine Sydelko.
Reception and ControversyUpon its release, "Swish Swish" received mixed reviews from music critics. Some praised its catchy chorus and empowering message, while others criticized it for its repetitive lyrics. The song also sparked controversy due to its perceived connection to the ongoing feud between Katy Perry and Taylor Swift.
Sample and Collaborations"Swish Swish" samples The Notorious B.I.G. feat. Total's "Juicy." The collaboration between Katy Perry and Nicki Minaj brought their respective fan bases together and added to the song's popularity.
Commercial Success"Swish Swish" achieved moderate success on the charts , reaching the top 40 in several countries, including the United States, United Kingdom, and Canada. The song's music video has garnered millions of views on YouTube.
Overall, "Swish Swish" is a pop song that combines Katy Perry's catchy melodies with Nicki Minaj's rap verses. It conveys a message of empowerment and resilience, making it a popular choice among fans of both artists.
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