Ferrero Rocher was introduced in 1979 in Italy and in other parts of Europe in 1982. Shortly after its release, production was halted due to a problem with label printing. Michele Ferrero, the credited inventor, named the chocolate after a grotto in the Roman Catholic shrine of Lourdes, Rocher de Massabielle.

A unique taste experience of contrasting layers: a whole crunchy hazelnut in the heart, a delicious creamy hazelnut filling, a crisp wafer shell covered with chocolate and gently roasted hazelnut pieces.

2004 Ferrero entered India in 2004, when it set up a branch office in Chennai. At the time, India hardly had a market for premium chocolates that cost more than Rs 25.

Founded in 1946 in Alba, a picturesque town in the north of Italy, by brothers Pietro and Giovanni Ferrero, the Ferrero Group is now one of the world's largest sweet-packaged food companies with more than 35 much-loved brands such as Kinder, Nutella, Ferrero Rocher, and Tic Tac, sold in more than 170 countries.

Initially sold in Europe, Ferrero Rocher® soon became the favorite boxed chocolate for millions of people around the world. Today, it is the world leader in its category and is sold in 140 countries across five continents.

In 2007 the Government of Maharashtra bestowed a mega status project for its state-of-the-art production plant at Baramati near Pune. India is a production hub for Ferrero in Asia and the Middle East and exports half of its local production.

The precious gold packaging and high-quality ingredients contributed to the immense success of Ferrero Rocher. It's marketed as a means of celebrating life's golden pleasures, including the joy of being with family, special love, and true friendship, among others.

What is the Ferrero Rocher Slogan? Today, the Ferrero Rocher logo is rarely accompanied by any slogan. However, in the past, the company used the tagline “Irresistible Taste Experience” to reference their confectionary's unique quality and luxury.

Baramati Ferrero India started its commercial operations in 2004. In 2007 the Government of Maharashtra bestowed a mega status project for its state-of-the-art production plant at Baramati near Pune. India is a production hub for Ferrero in Asia and the Middle East and exports half of its local production.

Cadbury dominates chocolate sales in India, with a market share of 70%. Nestle is at 21%, while Ferrero is at 6%.

Ferrero SA is a private company owned by the Ferrero family and has been described as "one of the world's most secretive firms". Reputation Institute's 2009 survey ranked Ferrero as the most reputable company in the world.

It reported a global turnover of $12.96 billion last year, according to Confectionary News. In the US, Ferrero Rocher is the No. 4 premium chocolate brand within mass retail says Shalini Stansberry, director of marketing, Ferrero Premium Chocolates USA.