Maker's Mark is a well-known bourbon whiskey brand produced in Loretto, Kentucky. The company is owned by Beam Suntory, a leading spirits company. Maker's Mark is particularly renowned for its handma...
Maker's Mark TV Spot, 'Dipping' Song by Moon Taxi
Scene: The ad opens with a rustic wooden table set against a backdrop of rolling hills and a picturesque distillery. A glass of amber-colored liquid sits on the table, enticingly reflecting the warm sunlight.
Narrator (voice-over): In a world of mass production, there are still those who believe in doing things the old-fashioned way.
Scene: A distiller, clad in traditional attire, dips a Maker's Mark bottle into a vat of melted red wax. The wax coats the bottle, creating the iconic red wax seal.
Narrator (voice-over): At Maker's Mark, every bottle is hand-dipped, ensuring quality down to the smallest detail.
Scene: The camera pans across rows of bottles, each one carefully dipped into the wax, creating a rhythm and symphony of craftsmanship.
Song (sung by Moon Taxi): "Dip, dip, the maker's mark. Dipping makes the magic start."
Narrator (voice-over): And as the bottles are dipped, a catchy tune fills the air, courtesy of Moon Taxi.
Scene: The distiller places the now wax-sealed bottle onto a stack of others, creating an impressive pyramid of Maker's Mark bottles.
Narrator (voice-over): From the dip of the bottle to the pour into your glass, every step is a labor of love.
Scene: A bartender pours a generous measure of Maker's Mark over ice, showcasing the rich color of the whiskey.
Narrator (voice-over): Maker's Mark, crafted with care, passion, and tradition. A whiskey worth savoring.
Scene: A group of friends clinks their glasses together, enjoying the smooth taste of Maker's Mark.
Narrator (voice-over): So pour yourself a glass and taste the artistry that can only come from handcrafted quality.
Scene: The ad ends with the Maker's Mark logo, accompanied by the tagline: "Maker's Mark. Handcrafted. Always."
Voice-over: Maker's Mark. Handcrafted. Always.
Music and visuals blend seamlessly to create an ad that celebrates the art of distilling whiskey. Moon Taxi's catchy tune adds an infectious energy to the process of dipping Maker's Mark bottles into wax, highlighting the attention to detail that goes into every bottle. The ad aims to appeal to whiskey lovers who appreciate the craftsmanship, tradition, and quality that Maker's Mark embodies.
Makers Mark TV commercial - Dipping produced for Maker's Mark was first shown on television on February 28, 2019.
"Good As Gold" is a song by the American indie-alternative rock band Moon Taxi. It was released on December 8, 2017, as part of their album "Let the Record Play." The song has gained popularity and has been well-received by fans and music enthusiasts.
Lyrics and MeaningThe lyrics of "Good As Gold" convey a message of empowerment and confidence. The protagonist and their partner feel successful and optimistic about their future. The song's lyrics emphasize the idea of being "good as gold," which is often used as a metaphor for being valuable and admirable. The lyrics also touch upon the importance of perseverance and reaching a point in life where everything falls into place.
Reception and Tour"Good As Gold" has been praised for its catchy melodies, energetic instrumentals, and uplifting lyrics. The song showcases Moon Taxi's signature indie-alternative rock sound. It has resonated with audiences, and its popularity has contributed to the band's success.
To promote the song and album, Moon Taxi embarked on the "Good as Gold" tour in the fall of 2018. The tour allowed fans to experience the band's energetic live performances and enjoy their music in a concert setting.
Moon TaxiMoon Taxi is an American indie-alternative rock band based in Nashville , Tennessee. The band consists of members Trevor Terndrup (vocals/guitar), Tommy Putnam (bass), Spencer Thomson (guitar/programming), Tyler Ritter (drums), and Wes Bailey (keys). Moon Taxi has gained a dedicated fan base and has been recognized for their dynamic live performances and their ability to blend various musical genres.
Overall, "Good As Gold" is a popular song by Moon Taxi that showcases the band's talent and unique sound. Its empowering lyrics and catchy melodies have resonated with audiences and contributed to the band's success.
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Starcom is a world-renowned media communications agency that specializes in harnessing the power of media , technology, and data to create engaging and effective advertising campaigns. The company was...