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Advertisers of the WeatherTech TV Spot, 'Alex: Hot and Cold'

WeatherTech TV commercial - Alex: Hot and Cold
WeatherTech

WeatherTech is a company that specializes in manufacturing custom-fit automotive accessories such as car mats, floor mats, trunk liners, and vent visors. The company is known for its commitment to qua...

What the WeatherTech TV commercial - Alex: Hot and Cold is about.

WeatherTech TV commercial - Alex: Hot and Cold

In the captivating WeatherTech TV spot titled 'Alex: Hot and Cold,' viewers are taken on a thrilling journey that showcases the versatile capabilities of WeatherTech's innovative automotive accessories. The commercial revolves around Alex, a bold and adventurous individual who finds himself in challenging weather conditions.

The ad begins with Alex waking up in an idyllic mountain cabin, ready to conquer the day's adventure. As he steps outside, viewers are introduced to the breathtaking natural landscape, covered in thick layers of snow. The scene is immediately contrasted with the extreme heat of a scorching desert.

Alex's car, equipped with WeatherTech products, becomes the focal point of the spot as it effortlessly adapts to his ever-changing surroundings. The first scene portrays Alex driving through the snowy terrain, with WeatherTech FloorLiners providing the utmost protection against dirt, salt, and moisture. As the vehicle transitions into the desert heat, the Wind Deflectors effectively block out the sun's rays, keeping the interior of the car cool and comfortable.

The captivating visuals continue as Alex's car proves its resilience against torrential rain and harsh sunlight. Viewers witness the WeatherTech Side Window Deflectors demonstrating their ability to let fresh air in while blocking out the rain, allowing Alex to stay dry and comfortable even during stormy weather.

Then, with the push of a button, the WeatherTech Sunroof Wind Deflector effortlessly retracts, providing Alex with a panoramic view of the stunning landscape—an experience that epitomizes what it means to embrace the elements while remaining protected.

The ad concludes with a shot of Alex navigating through a rugged, muddy path. Here, WeatherTech MudFlaps are showcased, preventing dirt and debris from damaging the car's exterior. A quick montage reveals how each WeatherTech accessory seamlessly transitions as Alex embarks on various outdoor escapades, highlighting their ability to withstand the harshest of conditions.

The 'Hot and Cold' TV spot not only showcases WeatherTech's commitment to creating durable and functional automotive accessories, but also ignites a sense of adventure within viewers. It reminds us that, regardless of where our journey takes us, WeatherTech products ensure our vehicles remain protected and ready to face whatever Mother Nature throws our way.

So, whether you're planning a snowy winter getaway or an adventurous summer road trip, WeatherTech has all the accessories to make your journey as comfortable and worry-free as possible. Buckle up, embrace the elements, and let WeatherTech take care of the rest.

WeatherTech TV commercial - Alex: Hot and Cold produced for WeatherTech was first shown on television on December 31, 2022.

Frequently Asked Questions about weathertech tv spot, 'alex: hot and cold'

Alex Benoit Alex Benoit TV Commercials - iSpot.tv.

Enza Lappo - WeatherTech Commercial | IMDb.

Jim Gaffigan Straight Talk Wireless gives it to you straight with new ads featuring Jim Gaffigan | News Release | Verizon.

CEO David MacNeil WeatherTech is 100% owned by its Founder and CEO David MacNeil. Founded in 1989, Mr. MacNeil started WeatherTech out of his home in Clarendon Hills, Illinois. Dissatisfied with the quality of existing automotive floor mats, WeatherTech began with importing the mats directly from England.

Read: Ad Age ranks the Top 5 Super Bowl 2023 ads Its captivating star is Diana Flores, quarterback of the Mexico women's national flag football team - whose sprint through 90 frenetic seconds isn't just entertaining, but very much embodies the NFL's growth strategy for the years ahead.

Tim Williams (actor)

Tim Williams
BornAugust 16, 1966 Houston, Texas, United States
OccupationActor
Years active1994–present
Children2

Who plays Einstein in the Verizon commercial? The person playing in the starring role as Einstein is none other than famed actor Paul Giamatti.

Before launching his own business called WeatherTech, back in 1989, David MacNeil was vice president of U.S. sales for AMG. His company, which makes car floor mats and other accessories, became hugely successful, and also a racing sponsor. At the same time, MacNeil became an avid car collector.

Private company WeatherTech

WeatherTech Logo
TypePrivate company
Key peopleDavid MacNeil (founder and CEO)
ProductsAutomobile accessories
Number of employees950 (2014)

Front Office Sports reported that in 2023, Fox has set the cost of a 30-second ad at $7 million. The price of the commercials mark the most expensive Super Bowl ad spots of all time.

Diana Flores, star of the NFL's Super Bowl ad, on making change for women in sports.

For decades, one of the main tenets of commercials has been casting “relatable”-looking people. Relatable is desirable; so relatable that you look like a famously relatable celebrity - a Jonah Hill type, a Tina Fey vibe - is even better. And this leads to seeing some of the same actors again and again.

Videos

Watch WeatherTech TV Commercial, 'Alex: Hot and Cold'

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Products

Products Advertised

WeatherTech BumpStep
WeatherTech Cargo/Trunk Liner
WeatherTech FloorLiner
WeatherTech MudFlaps
WeatherTech Seat Protector
WeatherTech SunShade
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