Consumers were invited to create their own Doritos ads and each year, at least one fan-made commercial was guaranteed to air during the Super Bowl. In later editions of the contest, Doritos offered bonus prizes ranging from $400,000 to $1,000,000.

Try watching this video on www.youtube.com, or enable JavaScript if it is disabled in your browser. So, if you're a sane person, and not an advertising geek, you might wonder: Why would Doritos pay an estimated $12 million for 60-seconds of Super Bowl advertising to waste, like, 55 seconds NOT showing the product?

Bringing fans into the Super Bowl experience like never before, Doritos has selected Angie Yadao-Payad from Hawaii through its TikTok challenge, #DoritosTriangleTryout, to appear in the ad as well. With the help of TikTok sensation @vibin.

superstar Jack Harlow One of the best ways to do that is bring young blood into the mix, which they have done this year with rising rap superstar Jack Harlow, who, inspired by Doritos new barbecue chips in the ad, quits rap to play the triangle.

They were invented at Disneyland Doritos' parent company, Frito-Lay, operated a restaurant named Casa de Fritos inside the park in the1960s. When a salesman noticed that Casa de Fritos was throwing away stale tortillas, he suggested they fry them for chips instead.

The concept for Doritos originated at Disneyland at a restaurant managed by Frito-Lay. In 1966, Doritos became the first tortilla chip available nationally in the United States. The initial flavor was simply Toasted Corn, followed by Taco in 1967, and the now-ubiquitous Nacho Cheese in 1972.

Amazon spent $26 million on their Alexa voice assistant commercial in 2022, making it the most expensive advertisement in Super Bowl history. Super Bowl commercials are known for being memorable. However, commercials weren't always the way they are today. Advertising used to focus heavily on selling the product.

In fact, the most expensive Super Bowl ad of all time was 2020 – a tie between Amazon and Google. The lengths of the commercials were 90 seconds, costing a whopping total of $16.8 million for each company.

Ali Germaine Landry (born July 21, 1973) is an American actress, model, and beauty pageant titleholder who won Miss USA 1996. She played Rita Lefleur on the UPN sitcom Eve and was the Doritos Girl in a 1998 Super Bowl commercial.

The commercial that made Model Ali Landry a household name and launched her acting career.

Doritos

The commercial–which features Missy Elliott–will also air during Super Bowl LVII. In Doritos' latest Super Bowl commercial, Jack Harlow and Elton John compete for Triangle Player of the Year, with Harlow first quitting rap to learn the instrument and popularize it, only to see Elton win the coveted award.