Lexus is a Japanese luxury vehicle brand that is a division of the Toyota Motor Corporation. The company was founded in 1989 and has since become a worldwide leader in luxury vehicles, offering both h...
The 2016 Lexus GS TV Spot, 'Take Control' was an advertisement meant to evoke a sense of power and control in the viewer while showcasing the sleek, luxurious design of the car. The ad begins with dark, moody visuals, accompanied by intense music, as the car accelerates through a winding road at night.
As the car approaches a sharp curve, the driver suddenly hits the gas and expertly maneuvers the vehicle into a drift, bringing the car to a smooth stop. The camera then pans over to show the driver confidently exiting the car, clearly in control of both the vehicle and the situation.
Throughout the advertisement, the high performance and sporty features of the 2016 Lexus GS are highlighted, as well as the intelligent technology and safety features that help the driver maintain control even in challenging driving conditions.
With the tagline "Take Control", the message of the advertisement is clear - the Lexus GS is a car for people who appreciate the unique feeling of control and power that comes from being behind the wheel of a high-performance vehicle. Through its sleek design, advanced technology, and supreme handling, the Lexus GS offers an exciting and luxurious driving experience that is not to be missed.
2016 Lexus GS TV commercial - Take Control produced for Lexus was first shown on television on February 14, 2016.
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