The collection's four new summer cocktail-inspired flavors include Strawberry Melon Fizz, Orange Peach Fizz, Piña Colada Style and Kiwi Mojito Style.

Dua Lipa is ready for the summer! The Grammy-award winning singer, 26, and Truly Hard Seltzer debuted signature poolside drinks that are meant to "accentuate the vibes of summer," according to a statement from the hard seltzer brand.

Artist Dua Lipa BOSTON, May 19, 2021 /PRNewswire/ -- Truly Hard Seltzer, the fastest growing brand in the hard seltzer category, is joining forces with Grammy Award-Winning Artist Dua Lipa to launch the brand's No One Is Just One Flavor campaign.

The brand dubbed Lipa the leading lady of its Libre fragrance family, and since then, the singer and luxury beauty house teamed up for a series of campaigns to bring the scents to life. Libre Le Parfum is the latest iteration of the classic Eau de Parfum, and it's like the original's sexy, spontaneous best friend.

The fragrance that manages just that? YSL's Libre L'Absolu Platine. Lipa has served as YSL Beauty's Libre collection ambassador for the last few years, and the Maison's newest scent, with top notes of aldehydes, bergamot and mandarin orange, seems to have evolved to reflect just where she is right now.

The innovator behind Truly Spiked & Sparkling hard seltzer came up with the idea to develop a light, refreshing drink, after working out with friends a few years ago. She wanted to imbibe but didn't want to negate all of the hard work she put in at the gym. Between stretching and sipping, that's where it all started.

According to NielsenIQ, hard seltzer off-premise sales hit $4.1 billion in 2020, up 160% from the previous year. Comparatively, beer sales totaled $40 billion in 2020, a nearly 15% increase over 2019, when off-premise sales hit $36.8 billion.

Truly, meanwhile, targeted female consumers and diverse populations. Through new flavors and communications, Truly will look to further reach Latinos and African-Americans. It will also work to broaden its appeal among men through partnerships with the National Hockey League and other tactics.

Truly Hard Seltzer | Boston Beer Co.

The Suits actress has two signature scents that "check all the boxes," she told Byrdie: Chanel Allure ($122) during the fall and winter and Chanel Chance Eau Fraiche ($76) during spring and summer.

Libre fragrance With her cool-girl aesthetic, party girl reputation, and army of followers, it makes sense that YSL Beauty chose Dua Lipa to be the face of their Libre fragrance – a scent designed to capture free-spiritedness, power, and independence in a single spritz.

her breath support was really impressive-she was dancing in most songs and her voice was stable regardless of that, and before you think it i know she wasn't lipsyncing because her high notes were a bit strained (she's got a pretty low voice anyway so it makes sense), she didn't use her head voice in songs that used it ...