What the TrueCar TV commercial - Used is about.
The TrueCar TV spot, titled 'Used', is a thought-provoking advertisement that focuses on the trust issues between used car sellers and buyers. The commercial features a man who is in the market for a used car, but he is wary of dealing with used car dealerships due to their reputation for dishonesty and scams.
The man is shown visiting various used car dealerships, only to face pushy salesmen who try to convince him to purchase vehicles that are not up to his standards. He becomes frustrated and begins to lose hope of finding a reliable used car.
Enter TrueCar - the car buying and selling platform that promises to make the used car-buying process easier and more transparent. The commercial shows the man using the TrueCar app, which enables him to compare prices and features of different cars across multiple dealerships. The app even provides data on what the fair price for a particular vehicle should be.
The TrueCar TV spot focuses on building trust between the buyer and seller. It resonates with people who have had negative experiences when buying a used car. It promises to provide a stress-free experience for people who are in the market for a used car, by providing them with a tool that can help them make a more informed decision.
Overall, the TrueCar TV spot, 'Used', is a powerful advertisement that highlights the importance of trust and transparency in the used car-buying process. The ad positions TrueCar as a reliable and trustworthy option for people who are in the market for a used car.
TrueCar TV commercial - Used produced for
TrueCar
was first shown on television on May 2, 2018.
Frequently Asked Questions about truecar tv spot, 'used'
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In post-production of commercials or films, the vehicle utilizes CGI to match the exterior look of any desired car model.
To set up a TV advertisement, the advertising company purchases an ad on a network or streaming service for a certain time frame, such as 15 or 30 seconds. They negotiate how many times the platform will run the ad and when the ad will appear.
Spot: A “spot” is the industry catch-all term for advertisements and commercials. Regular spots typically run from 30 to 90 seconds. A long-form spot has the ability to run between 5 and 30 minutes. These long-form spots are typically more content rich and associated with pitches and infomercials.
American Auto |
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Production companies | Spitzer Holding Company Kapital Entertainment Universal Television |
Release |
Original network | NBC |
Original release | December 13, 2021 – April 18, 2023 |
Q: There's a white concrete bridge where all the big carmakers seem to shoot their commercials. Why there? A: Chris Hoffman, a well-known ad man for the auto industry, says the 4th Street Bridge became a favorite backdrop for three main reasons: good lighting, extra wide lanes, and simple backgrounds.
Television marketing is another type of broadcast marketing that gives companies the opportunity to promote their products during television broadcasts. This might include commercial breaks during television shows or films, segments on news broadcasts or product placement in television or film projects.
Television advertising offers broad reach, engages loyal viewers, allows for creativity in storytelling, complements online advertising efforts, and provides opportunities to target specific audiences.
An advertising spot is a multimedia advertisement that airs at a specific time. Businesses choose where and when they want their advertisement to appear, also known as the spot. Advertising spots first became popular on televisions, where 30- and 60-second ads ran during commercial breaks.
In advertising, the term "spot" refers to a specific type of advertising placement that is used to promote a product or service to a target audience. A spot can be a short, 15-second advertisement or a longer, 60-second advertisement, and it is usually designed to be shown during a specific time slot or program.
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