From being fearless to being determined, Ram Trucks shines a light on its owners to the tune of "Heart Like A Truck" by Lainey Wilson.

Ram Trucks has launched a new marketing campaign featuring Grammy Award-winner Miranda Lambert singing "Roots and Wings," a song she wrote exclusively for the campaign. Lambert says the song was inspired by what the Ram brand stands for and is a personal story about where she came from and where she is going.

The RAM name actually came from a ram-shapped hood ornament that appeared on all Dodge models since the early 1930's. The earliest RAM models were essentially versions of the Dodge-D Pickup series introduced in 1972. RAM trucks hold the distinction of being named Truck of the Year by Motor Trend .

2023 Chevrolet Silverado TV Spot, 'Choose Your Own Path' Song by Sam Tinnesz [T2]

Saving Sawyer Amazon Super Bowl 2023 TV Spot, 'Saving Sawyer' Song by Nancy Adams.

Jason Jones Ram Trucks 1500 REV Super Bowl 2023 TV Spot, 'Premature Electrification' Featuring Jason Jones [T1]

artist Rob Gardner Written and performed by the award-winning artist Rob Gardner; the irresistible music that accompanies this video will have you laughing and singing as you watch the action. Songs include; That's What an Excavator Does; Dozer for Short; The Forklift Boogie; D is for Delimber and many more.

However, what you might not know is that the concept goes back to the earliest days of the founding of Dodge as a brand. True to the name, the Ram logo was inspired by a charging ram, or a bighorn male sheep, which is often seen as imposing, unstoppable, or dominant.

RAM is physically small and stored in microchips. It's also small in terms of the amount of data it can hold. A typical laptop computer may come with 8 gigabytes of RAM, while a hard disk can hold 10 terabytes. A hard drive, on the other hand, stores data on the magnetized surface of what looks like a vinyl record.

Your uh TV commercial with it was a Dodge Ram Dodge Ram. Yeah. Crazy huge that's right it feels right it reminded us right yeah it reminds us of the uh like a rock commercial.

Chevrolet Colorado TV Spot, 'Big Life' Song by Dierks Bentley [T1] - iSpot.tv.

$7 million In 2023, a 30-second Super Bowl commercial costs a record-high average of $7 million, according to Forbes. In 2022, a 30-second commercial slot during the Super Bowl was $6.5 million, which was an increase from the $5.5 million asked for in 2021.