Volkswagen has formally apologized for a since-pulled advertisement following accusations of racism and insensitivity. The visual campaign featured a large white hand appearing to move and push a much smaller Black man, who seems to be acting as a valet.

In 2023, a 30-second Super Bowl commercial costs a record-high average of $7 million, according to Forbes. In 2022, a 30-second commercial slot during the Super Bowl was $6.5 million, which was an increase from the $5.5 million asked for in 2021. Here were the prices in some recent previous years: 2020: $5.6 million.

With more than 79k mentions during the game, Coinbase's ad was mentioned on social more than any other ad during the 2022 Super Bowl. This ad simply featured a floating QR code that was reminiscent of an old screensaver.

Super Bowl commercials, colloquially known as Super Bowl ads, are high-profile television commercials featured in the U.S. television broadcast of the Super Bowl, the championship game of the National Football League (NFL).

Volkswagen announced plans in April 2016 to spend €16.2 billion (US$18.32 billion at April 2016 exchange rates) in relation to the scandal, and agreed in June 2016 to pay up to $14.7 billion to settle civil charges in the United States.

Volkswagen announced plans to refit the diesel engines of all 11 million affected vehicles, with some countries like Germany ordering full recalls. A July 2020 report by the Federal Trade Commission also found that Volkswagen has paid out over $9.5 billion in settlement funds.

NEW YORK – February 14, 2023 –An estimated 113.06 million viewers were tuned in for Super Bowl LVII on Sunday, Feb. 12, 2023, according to average audience estimates from Nielsen. The Super Bowl LVII telecast ran from 6:44 PM ET to 10:14 PM ET and averaged nearly 112.2 million viewers on FOX.

According to data from the National Retail Federation, Super Bowl is expected to generate over $16.5 billion in consumer spending nationwide. The average fan will spend about $85.36 on food, drinks, decorations and other merchandise to celebrate the game -- inflation is also in play as, last year, that number was $79.

Advertisers think it's worth it. Audience data proves that people watch the Super Bowl - it is the biggest American event in television every year. The companies who buy the time testify that Super Bowl ads produce revenue and sales.

Overall, the best Super Bowl commercials are those that tell a story, use humor, and create a sense of nostalgia while effectively communicating the brand's message.

Benefits of Buying a Super Bowl Ad There are many benefits to buying a Super Bowl ad, including increased brand awareness, increased sales, increased customer retention, and increased consideration. Increased brand awareness – One of the biggest reasons to buy a Super Bowl ad is to increase brand awareness.

Advertisers think it's worth it. Audience data proves that people watch the Super Bowl - it is the biggest American event in television every year. The companies who buy the time testify that Super Bowl ads produce revenue and sales.