Consumers were invited to create their own Doritos ads and each year, at least one fan-made commercial was guaranteed to air during the Super Bowl. In later editions of the contest, Doritos offered bonus prizes ranging from $400,000 to $1,000,000.

superstar Jack Harlow One of the best ways to do that is bring young blood into the mix, which they have done this year with rising rap superstar Jack Harlow, who, inspired by Doritos new barbecue chips in the ad, quits rap to play the triangle.

Jack Harlow Missy Elliott & Jack Harlow Couldn't Stop Laughing During Doritos Super Bowl Ad: 'We Had a Great Couple of Hours' The triangle-centric ad also features a very special cameo from one of the biggest pop stars of all time.

Director Ben Callner discusses the screaming of the goats and the making of his Doritos Crash the Super Bowl spot. The commercial had everything necessary for comedy gold–a goat, a guy with a huge beard, a weird hoarding of snack food.

They were invented at Disneyland Doritos' parent company, Frito-Lay, operated a restaurant named Casa de Fritos inside the park in the1960s. When a salesman noticed that Casa de Fritos was throwing away stale tortillas, he suggested they fry them for chips instead.

The company was sued in 1993 by Charles Grady, who claimed that his throat had been damaged while eating Doritos. According to his lawsuit, the shape and rigidity of the chips made them inherently dangerous.

However, for those loathe to wander into the Metaverse, the Doritos Triangle Scheme lets fans scan a QR code on the brand's Twitter feed on game day, get their own QR code, tweet it out with the right phrasing (#DoritosTriangleScheme, #Entry and @Doritos) and pull in followers.

The commercial–which features Missy Elliott–will also air during Super Bowl LVII. In Doritos' latest Super Bowl commercial, Jack Harlow and Elton John compete for Triangle Player of the Year, with Harlow first quitting rap to learn the instrument and popularize it, only to see Elton win the coveted award.

Talking to TODAY.com, the 24-year-old says the goofy 90-second Doritos ad, featuring stars like Missy Elliott and Elton John, is focused around a "try-another-angle concept." "I think it's important to look at things in a new way, find ways to refresh because being a creative can get monotonous," he says.

The campaign introduces brand character Chippy, an up-and-coming young comedian with a Doritos chip for a head. Through the outlet of his standup sets, Chippy navigates the ups and downs of modern life – from dating to identity to self-worth.

Following the release of Swift's single "I Knew You Were Trouble" in late 2012 from her Red album, a YouTube video was posted of the music video along with spliced-in footage of a screaming goat. It went viral. You can even watch Swift's delighted reaction to the now-iconic "I Knew You Were Trouble" goat version below.

After the release of “I Knew You Were Trouble,” a video was uploaded to YouTube that splices a goat's screams into the song's chorus. The video became a viral meme. Almost a decade later, the now-iconic goat scream is featured in the Marvel movie.