Introduction to AlessiAlessi is an Italian company that designs and produces a wide range of high-quality kitchenware, tableware, and home decor items. The company was founded in 1921 by Giovanni Ales...
The Alessi TV spot, titled 'Comes From Family', is a heartwarming advertisement that showcases the company's commitment to family values. The ad features a young boy and his grandfather, who are shown spending time together in their garden. As they work together to plant seeds and nurture their plants, the grandfather imparts his wisdom to the boy, teaching him about the importance of hard work, patience, and the joy of growing something from scratch.
Throughout the ad, Alessi's products are cleverly woven into the narrative, with the boy and his grandfather using a range of Alessi kitchen and gardening tools. The ad ends with the message that, just like the joy of cooking and sharing a meal with loved ones, the joy of gardening also comes from the spirit of family.
Overall, the Alessi TV spot is a touching tribute to the bond between grandparents and their grandchildren, and to the timeless values of family, hard work, and perseverance. Through its subtle product placement and heartfelt storytelling, the ad effectively communicates Alessi's commitment to quality, craftsmanship, and above all, to the importance of family.
Alessi TV commercial - Comes From Family produced for Alessi was first shown on television on March 17, 2015.
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