, Lionel Messi, Jayson Tatum, Bryce Harper, Sydney McLaughlin and Elena Delle Donne).

Seven years later, Tatum is among the NBA's biggest stars as the leading scorer for the Boston Celtics. And the sports drink company hasn't forgotten about him. Gatorade announced Thursday that Tatum will be the face of the brand's first ad campaign of 2023, showing off his love for both video games and basketball.

Sydney McLaughlin-Levrone (née McLaughlin, born August 7, 1999) is an American hurdler and sprinter who competes in the 400 meters hurdles. She is the 2020 Tokyo Olympic champion with the Games record, and 2022 World champion with a world record time of 50.68 seconds.

Following a request from Florida Gators football head coach Ray Graves, Gatorade was created to help athletes by acting as a replacement for body fluids lost during physical exertion. The earliest version of the beverage consisted of a mixture of water, sodium, sugar, potassium, phosphate, and lemon juice.

Gatorade was developed to replace crucial electrolytes and carbohydrates while hydrating at the same time. While it's marketed as a sports drink, athletes aren't the only ones drinking Gatorade. Children drink it at lunch or after soccer practice, and it's even developed a reputation as a hangover cure.

The St. Louis native will be the face of the brand's first commercial push of 2023.

To mark the occasion, Fast Twitch debuts a new campaign that strategically connects with athletes and fans of the NBA, WNBA, and MLB, unveiling a roster of incredible athletes including Zion Williamson, Kahleah Copper, and Francisco Lindor.

The Gatorade Company, a division of PepsiCo (NYSE: PEP), provides sports performance innovations designed to meet the needs of athletes at all competitive levels and across a broad range of sports.

Athletes sought a product that provided benefits from hydration to energy to recovery – and Gatorade presented highly stretchable brand equity into the adjacent sports nutrition category, pre-, during, post-acute sports events and surrounding more foundational athletic occasions.

Gatorade Perform was the leading sports drinks brand in the United States in 2021 with sales amounting to over six billion U.S. dollars. That equaled a market share of over 20 percent.

/ˈɡeɪtəreɪd/ ​a drink intended for people who play a lot of sport. It replaces liquids in the body rapidly and adds carbohydrates. It was invented in 1965 at the University of Florida for its football team, who are called the Gators. Questions about grammar and vocabulary?

1-800-884-2867. Warnings: Not recommended for children, pregnant or nursing women or people sensitive to caffeine. Not for hydration.