Wayne Brady's International Delight coffee creamer commercial (sorry for quality) I forgot how much I loved Wayne Brady! Is there any talent that man doesn't have?

He has made appearances in several commercials, such as the anti-tobacco "Fair Enough" ads, and has been the face for Persil ProClean detergent since the late 2010s.

Consumer Cellular's new lead creative agency, Alto, tapped into this insight in a new campaign for the telecom company. Dubbed “Freedom Calls,” the campaign stars 75-year-old actor Ted Danson sharing stories of how people age 55 and older are enjoying leisure activities in their newfound free time.

We recently teamed up with actor and filmmaker Olivia Wilde to launch a new global campaign highlighting how Prime makes life easier every day.

Ted Danson Helps Consumer Cellular Fight Competitors' Mobile Oversell.

Watch Ted Danson in Consumer Cellular ad aimed at the 55 and up crowd. By Phoebe Bain. Published on June 27, 2023.

Marcus, a man wearing a relaxed orange outfit enjoys a morning bike ride around his neighborhood accompanied by Ted Danson. The Cheers actor follows slightly behind the recently retired Marcus, narrating his inner dialogue and commitment to his independence.

Olivia Wilde We recently teamed up with actor and filmmaker Olivia Wilde to launch a new global campaign highlighting how Prime makes life easier every day.

(The press materials for the spot identify the main character here as a woman.) “We wanted to inspire and remind the world that Prime caters to individuals, at any stage of life,” said Claudine Cheever, VP of global brand marketing at Amazon.

Ted Danson Watch Ted Danson in Consumer Cellular ad aimed at the 55 and up crowd. By Phoebe Bain. Published on June 27, 2023.

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For decades, one of the main tenets of commercials has been casting “relatable”-looking people. Relatable is desirable; so relatable that you look like a famously relatable celebrity - a Jonah Hill type, a Tina Fey vibe - is even better. And this leads to seeing some of the same actors again and again.