Progressive television commercial 2023

What the Progressive TV commercial - Monster To-Do is about.

Progressive TV Spot, 'Monster To-Do' is a television commercial that features a cartoon monster named Bob who has a massive to-do list. Bob, who represents the daunting tasks that everyday life presents, chases after a couple who has chosen Progressive insurance and is now experiencing relief from life's stresses.

The ad starts with Bob, a blue and fluffy monster, throwing a ball at a window to get the couple's attention. The couple's reaction is that of terror and they attempt to outrun Bob, who is now chasing them with his to-do list in hand. The couple runs through a forest, over a bridge, and even jumps over a canyon. They finally stop at a cliff because they are out of breath, and Bob catches up to them. Bob says, in a menacing voice, that he has some things on his to-do list for them, but then the couple bursts out laughing. Bob is confused as to why they are suddenly laughing, and the couple reveals that they chose Progressive Insurance; now they have "protection and peace of mind". Bob then pulls out a pen and starts crossing items off his to-do list.

The ad aims to communicate that Progressive Insurance can help consumers feel protected and worry-free. It also shows that even the most challenging tasks on a to-do list can be easily accomplished once a person has the right support in place. The Progressive TV Spot, 'Monster To-Do' is creative, humorous, and memorable, making it an effective marketing tool for the insurance company.

Progressive TV commercial - Monster To-Do produced for Progressive was first shown on television on March 27, 2023.