Visit California television commercial 2020

What the Visit California TV commercial - Road Trip is about.

The Visit California TV Spot, 'Road Trip' is a promotional advertisement that aims to entice viewers to explore the diverse and beautiful state of California. The commercial features a group of travelers embarking on a road trip that takes them through some of the most stunning destinations that California has to offer.

The commercial begins with an aerial shot of lush green forests and mountains, which then transitions into a group of friends driving through the winding roads of Big Sur. The scenery depicted in the commercial is breathtaking and captures the essence of California's diverse landscapes. Viewers are shown glimpses of the rugged coastline, towering redwood forests, and vibrant metropolitan cities in California.

Throughout the commercial, viewers are taken on a journey that showcases the fun and adventurous activities that one can enjoy while in California. From surfing in Malibu to swimming in Lake Tahoe, there is no shortage of things to do in this beautiful state.

The ad is set to the fun and upbeat song "Best Day of My Life" by American Authors, which perfectly complements the energetic and exciting vibe of California. The commercial concludes with the group of friends watching the sunset over the Golden Gate Bridge in San Francisco, leaving viewers with a sense of wanderlust and a longing to experience California for themselves.

Overall, the Visit California TV Spot, 'Road Trip' is a stunning advertisement that highlights the natural beauty and excitement that is waiting to be discovered in the state of California. It succeeds in presenting California as a unique and captivating travel destination that is sure to leave visitors with memories that will last a lifetime.

Visit California TV commercial - Road Trip produced for Visit California was first shown on television on February 4, 2020.

Song from commercial Visit California TV Spot, 'Road Trip'

"Born to Be Wild" is a classic rock song written by Mars Bonfire and first performed by the band Steppenwolf. It was released in 1968 and has since become one of the most iconic songs in rock history. The song is known for its driving guitar riffs and powerful vocals, and it has been widely regarded as an anthem for the open road and freedom.

Origins and Meaning : Mars Bonfire, the brother of Steppenwolf's keyboardist Goldy McJohn, wrote the song as a reflection of the counterculture movement of the 1960s and the desire for freedom and rebellion. The lyrics invoke a sense of adventure and a longing for the open road, with lines like "Get your motor runnin', head out on the highway." The song's rebellious spirit and infectious energy struck a chord with listeners and became a symbol of the era.

Popularity and Cultural Impact : "Born to Be Wild" gained widespread popularity in the late 1960s and early 1970s. It was prominently featured in the soundtrack of the 1969 film "Easy Rider," which helped solidify its association with the freedom and rebellion of the counterculture movement. The song's release coincided with a time of social and political upheaval, and its message resonated with a generation seeking change and liberation.

Legacy : Over the years, "Born to Be Wild" has remained a classic rock staple and has been covered by numerous artists. Its powerful guitar riffs and catchy chorus continue to captivate audiences, and it is often included in lists of the greatest rock songs of all time. The song's enduring popularity and cultural significance have cemented its place in rock music history.

Lyrics Excerpt :```Get your motor runnin'