What the Chobani Zero Sugar TV commercial - Impossibly Delicious is about.
Chobani, the popular Greek yogurt brand, recently launched a new zero-sugar yogurt. In order to promote this new product, Chobani released a TV spot called "Impossibly Delicious."
The ad opens with images of people indulging in sweet treats, like donuts and cupcakes, while a voiceover asks, "Can you have it all? Delicious taste without the sugar?" The answer, of course, is yes - with Chobani's new zero-sugar yogurt.
The ad shows people of all ages and backgrounds enjoying the yogurt in a variety of ways - with granola, fruit, and even straight from the cup. The voiceover emphasizes that the yogurt is "impossibly delicious" and "perfectly possible," because it contains no added sugar.
Throughout the spot, images of fresh fruit and whole nuts are intercut with shots of the yogurt, reinforcing the brand's commitment to using only natural ingredients. The ad closes with the tagline, "Zero sugar. Impossibly delicious. Chobani."
Overall, the Chobani Zero Sugar TV spot is a visually appealing and effective way to promote the brand's new product. By emphasizing the yogurt's natural ingredients and delicious taste, Chobani is sure to appeal to health-conscious consumers who don't want to sacrifice flavor for nutrition.
Chobani Zero Sugar TV commercial - Impossibly Delicious produced for
Chobani
was first shown on television on August 22, 2021.
Frequently Asked Questions about chobani zero sugar tv spot, 'impossibly delicious'
An excellent source of protein and billions of probiotics, Chobani® Zero Sugar* Drinks are made using natural fermentation, where live and active yogurt cultures and probiotics eat the sugars found in milk.
With 60% fewer calories than representative lowfat yogurt with fruit according to USDA FoodData Central. Chobani® Zero Sugar* is for the health-conscious consumer seeking natural alternatives to sugar. It is lactose-free, an excellent source of protein, and contains 6 live and active cultures including probiotics.
Ultra-filtered nonfat milk**, water, skim milk†, allulose†, contains 2% or less of: vanilla extract, natural flavors, tapioca flour, citrus fiber, guar gum, sea salt, stevia leaf extract (reb m), monk fruit extract, cultures. **Ingredient not found in regular yogurt. †Includes a dietarily insignificant amount of sugar.
Sweetened with only natural, non-GMO sugar alternatives, Chobani Zero Sugar is a great substitution for cutting down on sugar without sacrificing sweetness or flavor. Enjoy Chobani Zero Sugar as a high-protein breakfast, sugar-free snack or flavorful addition to healthy recipes.
Top 10 health benefits of Greek yogurt
- A good source of protein.
- Useful source of iodine.
- May support bone health.
- May support gut health.
- May support immunity.
- May support muscle recovery after exercise.
- May support a healthy body weight.
- May benefit heart health.
The potential health benefits of Greek yogurt include:
- Improving bone health.
- Reducing appetite and hunger.
- Boosting metabolism.
- Improving gut health.
- Encouraging good mental health.
- Building muscle mass.
- Lowering blood pressure.
- Reducing the risk of type 2 diabetes.
Good nutrition and probiotics in one package
Yogurt is a natural source of probiotics. Chobani® yogurts specifically contain live and active cultures - S. Thermophilus, L. Bulgaricus, L.
Nutrient-dense
Low-fat, and fat-free dairy foods like Chobani® yogurt are part of a recommended healthy eating pattern that provides an excellent source of protein, a balance of good fats, and a host of naturally occurring essential vitamins and minerals.
The new yogurt platform also comes amid rising sales for Chobani's Greek yogurt which are growing at a pace more than triple the category. Chobani Zero Sugar, available from August, uses only natural ingredients with monk fruit and allulose playing key roles in the formulation.
Low-fat, and fat-free dairy foods like Chobani® yogurt are part of a recommended healthy eating pattern that provides an excellent source of protein, a balance of good fats, and a host of naturally occurring essential vitamins and minerals.
Remarkable product and positioning – introduced high quality yogurt to the mass market. Most Greek yogurt at that time was only stocked in specialty shops or the supermarket's gourmet aisles. It was considered a niche market. Chobani thought otherwise and insisted on having their yogurt accessible to all.
The company was founded in 2005 by Hamdi Ulukaya, a Turkish Kurd businessman. Chobani sells thick, Greek yogurt with a higher protein content than traditional yogurt and is one of the main companies to popularize this style of yogurt in the US.