John Hancock is a venerable financial services company that has been in operation for over 150 years. As a subsidiary of the Canadian insurance giant, Manulife Financial Corporation, John Hancock has...
In the John Hancock Final Expense Life Insurance TV spot called 'Fact or Myth,' the insurance company challenges some popular beliefs about end-of-life expenses. The ad starts with a narrator asking if you believe that the average funeral costs around ten thousand dollars, and if you think that life insurance is only for the wealthy.
Then the commercial's characters burst onto the screen, debunking those myths and highlighting the benefits of John Hancock's Final Expense Life Insurance. The spot follows several seniors, including a married couple, a retired construction worker, and a woman with adult children, all speaking in front of a whiteboard where they reveal the actual costs of funerals and end-of-life expenses.
One senior notes that funeral costs can exceed $10,000, which can leave surviving loved ones with significant financial burdens. Another character takes a jab at the myth that life insurance is only for the rich, pointing out that policies from John Hancock cost as little as $21 a month.
The commercial ends with the company urging viewers to get in touch to find out more about the benefits of their Final Expense Life Insurance policy, which is designed to cover end-of-life expenses such as burial costs, medical bills, and outstanding debts.
Overall, the John Hancock Final Expense Life Insurance TV spot offers a compelling and informative take on a crucial but often overlooked financial issue. By debunking popular myths around end-of-life expenses, the company empowers viewers to make smarter decisions about protecting themselves and their families from financial stress during a difficult and challenging time.
John Hancock Final Expense Life Insurance TV commercial - Fact or Myth produced for John Hancock was first shown on television on April 9, 2019.
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