The Sabra TV spot 'Spicy Stuff' is a 30-second commercial that debuted in 2019 highlighting Sabra's Spicy Hummus. The advertisement features a man at a football party who is hesitant to try Sabra's Spicy Hummus. The host encourages him to try it, stating that "It's not that spicy." As the man takes a bite, he experiences a visual representation of the heat through the onset of exaggerated and humorous physical reactions.
The man first gags, but upon eating the hummus slowly turns into a fiery version of himself, breathing fire over the other guests' snacks. This catches the other partygoer's attention, and they pass around the hummus, each taking a bite and transforming into their own fiery counterparts. The commercial concludes with the party guests, all on fire from the heat of the hummus, dancing to the tune of Hot Chocolate's "You Sexy Thing."
The ad aims to showcase the "devilishly delicious" heat level of Sabra's Spicy Hummus while also highlighting the fun and playful nature of enjoying the product with friends. It is a memorable and engaging TV spot that uses humor and over-the-top visuals to convey its message. The 'Spicy Stuff' commercial has become a fan favorite, with many viewers seeking out Sabra's Spicy Hummus to experience the heat for themselves.
Sabra TV commercial - Spicy Stuff produced for Sabra was first shown on television on March 4, 2019.
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