Farmers Insurance is an American insurance company that provides a wide array of insurance products, including auto, home, life, business, and renters insurance, to its customers. Farmers Insurance wa...
Farmers Insurance TV spot, 'Hall of Claims: Rodent Ride Along' depicts a man driving his car, alongside an unwanted passenger: a rat. As he drives down the road, the rat begins to crawl up his arm, causing him to swerve and lose control of the car. The man ends up crashing into a billboard, and the rat escapes unharmed.
Cut to the man filing an insurance claim with his agent, who welcomes him to the infamous 'Hall of Claims.' The agent explains that Farmers Insurance has seen just about everything in its years of service, including the occasional rodent ride-alongs.
The 'Hall of Claims' is a humorous concept that Farmers Insurance has developed to highlight some of the strangest and quirkiest claims that they have had to address over the years. By showing over-the-top situations like this one with the rat, they seek to position their insurance company as one that can handle even the most unusual claims with professionalism and ease.
Overall, the Farmers Insurance TV spot, 'Hall of Claims: Rodent Ride Along' is an example of how a creative concept can help to engage the audience and make a brand memorable, all while highlighting their core offering of insurance coverage.
Farmers Insurance TV commercial - Hall of Claims: Rodent Ride Along produced for Farmers Insurance was first shown on television on October 30, 2016.
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