What the AstraZeneca TV commercial - In the Know: Declining Cancer Screenings is about.

AstraZeneca, a leading pharmaceutical company, recently aired a TV spot titled 'In the Know: Declining Cancer Screenings.' The commercial aimed to raise awareness about the alarming decline in cancer screenings during the COVID-19 pandemic.

The commercial featured various everyday people, including men and women of different ages, ethnicities, and backgrounds, discussing how they had missed cancer screenings due to the pandemic. One woman spoke about her mother, who died of breast cancer because she missed a screening appointment. Another person talked about how he had put off getting a colonoscopy, which later revealed that he had stage 3 colon cancer.

The TV spot emphasized the importance of getting screened for cancer regularly, even during challenging times like the COVID-19 pandemic. It urged viewers to talk to their doctors about screening options that could be completed safely and effectively during the pandemic.

The commercial was part of AstraZeneca's broader efforts to raise awareness about the importance of cancer screenings and ensure people did not ignore their health because of the pandemic. Overall, the TV spot was a powerful reminder of the critical role that regular screenings play in detecting and treating cancer early, potentially saving lives.

AstraZeneca TV commercial - In the Know: Declining Cancer Screenings produced for AstraZeneca was first shown on television on December 29, 2020.