What the Best Western TV commercial - Stay for Big Rewards: Gift Card is about.
The Best Western TV spot titled 'Stay for Big Rewards: Gift Card' is a remarkable advertisement that features upbeat music by Rob Base and DJ EZ Rock. The ad is designed to promote the Best Western Rewards program, which offers guests various benefits when they book a stay at the hotel.
The 30-second commercial opens with a shot of a family jumping on a hotel bed with so much excitement. The camera then pans to show a woman at the front desk looking pleased with herself. The upbeat music begins to play, setting the mood for the ad. The woman at the front desk then informs the family that they can earn a $25 Best Western gift card whenever they stay two nights or more.
As the ad progresses, vibrant images of people dining, swimming, and enjoying other hotel amenities flash on screen. From young couples to families with children, everyone seems to be having a great time. The Best Western logo then appears on the screen with the motto 'Stay with people who care.'
The ad is successful in showing that the Best Western Rewards program incentivizes guests to stay longer, enjoy themselves more, and ultimately earn themselves a reward. The energetic music by Rob Base and DJ EZ Rock adds to the excitement of the ad, drawing the audience in and keeping their attention during the entire 30-second spot. The advertisement is engaging, fun, and effective in promoting the brand's image of hospitality and customer care.
Best Western TV commercial - Stay for Big Rewards: Gift Card produced for
Best Western
was first shown on television on May 22, 2023.
Frequently Asked Questions about best western tv spot, 'stay for big rewards: gift card' song by rob base, dj ez rock
That “new” element turned out to be the hit song “It Takes Two” by Rob Base and DJ E-Z Rock. The song fit the promotion perfectly, invigorating the offer and the commercial's footage with its catchy and cross-generational appeal. Licensing the song brought to life the offer's strategic messaging, “Stay Two Nights.
CommercialSong.co is the comprehensive source to discover which songs are used in TV commercials, events, presentations and other promotional material by tech companies like Apple, Samsung, Google and Microsoft. Find the song title, artist and album for each song used in the commercial.
Oldies and Classic Rock Songs Used in TV Commercials
- 7-Up. Song: The Partridge Family, "Sunshine"
- Allstate. Song: The Association, "Never My Love"
- Ameriprise. Song: The Spencer Davis Group, "Gimme Some Lovin'"
- Ameriquest. Song: The Spinners, "I'll Be Around"
- AT&T.
- Burger King.
- Cadillac.
- California Raisins.
Costs for licensing a famous song can range from as low as $100 for an independent artist to as high as several hundred thousand dollars plus licensing fees for a major recording artist or label. The cost is variable and dependent on the deal that you make with the copyright license holders.
A song used as the theme song for a film might get $50,000 to $75,000. Commercials fetch even more money: "a song can command anywhere from $25,000 to $500,000 plus per year. The typical range for a well-known song is $75,000 to $200,000 for a one year national usage in the United States, on television and radio."
White Christmas
This is a list of best-selling singles in the world. The Guinness World Records named the holiday single "White Christmas" (1942) by Bing Crosby as the best-selling single worldwide. According to Guinness, "White Christmas" sold over 50 million copies. The single is known as the "best-selling single of all time".
The Number 1 played song, according to BMI, is “You've Lost That Lovin' Feeling'” recorded by the Righteous Brothers. Second, third and fourth places are “Never My Love” by the Association, “Yesterday” by the Beatles, and “Stand By Me” by Ben E. King.
When a song is placed in a TV show, the producer must “clear” it with the song's composers and publishers and pay a license fee. Costs for popular songs can be quite expensive: in the range of $25,000-$50,000. Such a cost would not fit into a typical network or cable TV budget.
A prime-time network TV show might pay a license of $500 - $5000 for an unknown artist - same for the smaller films. Major studio pictures pay well-known artists in the tens of thousands of dollars. Performance income is determined by the number of people estimated to have seen the show and therefore heard the music.
This rate is set by a Copyright Royalty Board made up of 3 judges who meet every 5 years to set rates. The original mechanical royalty was established in 1909 and set at 2 cents. Today, the current rate is 9.1 cents (typically split with co-writers and publishers).
TV Themes Composers sometimes just write the main title theme for a television show. Fees for this can be around $30,000 for very well-known writers and about $10,000 to $20, 000 for lesser-known writers. If the song has lyrics, the fees are split with the lyricist.
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