What the 2016 Scion iA TV commercial - Inflatables is about.

In 2016, Scion released a new TV Spot titled 'Inflatables' that showcased the features of their new car model, the iA. The commercial was short yet impactful, with a runtime of 30 seconds. It opens with an aerial shot of a city street, where an army of inflatable tube men is lining the sidewalks. As the camera zooms in, we see a Scion iA weaving its way through the inflatables, barely missing them.

The Scion iA featured in the commercial stands out with its sleek design and agile handling. The iA is driven by two young women, who seem to be having the time of their lives as they navigate through the sea of inflatables. The car itself boasts high-tech features like a backup camera, keyless entry, and push-button start.

The use of inflatables to showcase the Scion iA's agility was a brilliant marketing move. The inflatables in the ad represent the obstacles and distractions that drivers encounter on the road. The iA, with its nimble handling, can avoid these obstacles with ease, making it the perfect car for city driving.

The 'Inflatables' TV Spot was a huge success for Scion, sparking interest and admiration for the iA among car enthusiasts. The commercial demonstrated Scion's commitment to creating innovative cars that are both stylish and practical. Overall, the 'Inflatables' TV Spot was an excellent example of how creative advertising can drive sales and shape brand perception.

2016 Scion iA TV commercial - Inflatables produced for Scion was first shown on television on June 14, 2016.