Pepsi television commercial 2013

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Advertisers of the Pepsi TV Spot, 'Live for Now' Featuring Hunter Hayes

Pepsi

PepsiCo, Inc., commonly known as Pepsi, is a multinational food and beverage corporation headquartered in Purchase, New York. Founded in 1898 by Caleb Bradham, Pepsi has since become one of the world'...

What the Pepsi TV commercial - Live for Now is about.

Title: Live for Now: Pepsi's Captivating TV Spot Featuring Hunter Hayes

Introduction:Pepsi, the iconic beverage brand, has always been at the forefront of advertising, captivating audiences with their innovative and engaging TV spots. One such advertisement that left a lasting impression on viewers is the Pepsi TV spot titled 'Live for Now' featuring the immensely talented country music sensation, Hunter Hayes. This commercial not only showcases Pepsi's commitment to fostering a sense of energy and excitement but also highlights Hunter Hayes' vivacious musical talent, making it a truly unforgettable viewing experience.

The Concept:The 'Live for Now' TV spot is a vibrant tapestry of sights and sounds that urges viewers to embrace the present moment and seize every opportunity that comes their way. Set against an energetic backdrop of bustling city streets and pulsating nightlife, the commercial takes the viewers on a journey that encapsulates the essence of living life to the fullest. Hunter Hayes, with his dynamic stage presence and powerful vocals, becomes the catalyst for this celebration of living in the moment.

The Visuals:The ad opens with a captivating aerial shot of a bustling cityscape, illuminated by a kaleidoscope of neon lights. The camera pans through the crowded streets, capturing snippets of people engaged in various lively activities. The scene seamlessly transitions to a vibrant concert stage, where Hunter Hayes electrifies the crowd with his exhilarating performance. The visuals reveal individuals from all walks of life, connected by their shared enthusiasm and zest for life.

The Music:The soundtrack of the TV spot features Hunter Hayes' chart-topping hit single, "Live for Now," specially composed for Pepsi. The infectious melody and Hayes' charismatic vocals serve as the perfect complement to the visuals, energizing the entire advertisement. The chorus, with its empowering lyrics, inspires viewers to step out of their comfort zones and embrace the unexpected.

The Message:Through this TV spot, Pepsi aims to inspire individuals to break free from the monotony of their daily routines and embrace a sense of adventure. The 'Live for Now' campaign encourages viewers to seize the moment, take risks, and fully immerse themselves in the excitement that life has to offer. Pepsi believes that by embracing the present, individuals can unlock their full potential and create unforgettable memories.

Conclusion:The Pepsi TV spot, 'Live for Now' featuring Hunter Hayes, is a stunning visual and auditory masterpiece that encapsulates the spirit of living life to the fullest. With its dynamic imagery, infectious music, and empowering message, the advertisement leaves a lasting impression on viewers, inspiring them to embark on their own journey of adventure and self-discovery. Pepsi once again proves their prowess as a brand that continually pushes boundaries, captivating audiences worldwide with their innovative and captivating marketing strategies.

Pepsi TV commercial - Live for Now produced for Pepsi was first shown on television on June 2, 2013.

Song from commercial Pepsi TV Spot, 'Live for Now' Featuring Hunter Hayes

"Somebody's Heartbreak" by Hunter Hayes - Overview

"Somebody's Heartbreak" is a song co-written and recorded by American country music artist Hunter Hayes. It was released in October 2012 as the third single from his self-titled debut album , "Hunter Hayes." The song was co-written by Hayes, Luke Laird, and Andrew Dorff and produced by Dann Huff. It peaked at number one on the Country Airplay charts and number 35 on the Billboard Hot 100 chart.

Background of the Song

In an interview with The Boot , Hunter Hayes said, "It's one of those songs that speaks to where I am in life. Hey, if you're gonna be somebody's heartache , be mine. It's a fun song, and I love the attitude in it." Hayes co-wrote the song with Luke Laird and Andrew Dorff.

Reception and Awards

"Somebody's Heartbreak" was a commercial success, peaking at number one on the Country Airplay charts and number 35 on the Billboard Hot 100 chart. The song has been certified Platinum by the RIAA and has sold over one million copies in the US alone.

In 2013, the song won the BMI Award for "Song of the Year." The award was shared by co-writers Hunter Hayes, Luke Laird, and Andrew Dorff.

Music Video

The official music video for "Somebody's Heartbreak" was directed by Trey Fanjoy and premiered on December 6 , 2012, on YouTube. The video features Hayes performing the song in various locations, including a rooftop and a recording studio.