Discover Card is an American financial services company that provides credit cards, checking and savings accounts, and personal loans. The company was founded in 1985 by Sears, Roebuck, and Co., and i...
Discover Card TV Spot, 'Talking Tough: No Annual Fee'
So, you thought you could corner me with your high annual fees, huh?
Well, let's just say we like to value our exclusivity.
Exclusivity? Please. Discover Card doesn't need to hide behind extravagant fees to make our mark.
No annual fee.
We've always prided ourselves on being different, on challenging the status quo. We believe that everyone deserves great rewards without the unnecessary burden of annual fees.
[Cut to a montage of people happily using their Discover Card in various locations, a sense of freedom and empowerment evident on their faces.]
Narrator: Discover Card. No annual fee. It's time to start talking tough.
[Closing shot: The man confidently holds up his Discover Card, while the representative from the competing credit card company looks on, defeated.]
Narrator: Discover Card. The card that sets you free.
[Screen fades to the Discover Card logo, accompanied by the iconic tagline, "It pays to Discover."]
[End of commercial]
In this captivating Discover Card TV spot, aptly titled "Talking Tough: No Annual Fee," the focus is on showcasing the company's unique selling point – the absence of an annual fee. The setting is a modern office, with the main character exuding confidence and power. He engages in a verbal battle with a representative from a competing credit card company, asserting Discover Card's superiority without relying on hefty annual fees. The commercial emphasizes Discover Card's exceptional customer service, industry-leading cashback rewards, and the freedom from the burden of annual fees. The montage of people happily using their Discover Cards demonstrates the card's empowerment and widespread acceptance. The commercial ends on a triumphant note, with the main character holding up his Discover Card, leaving the competition defeated and cementing Discover Card's reputation as the card that sets you free.
Discover Card TV commercial - Talking Tough: No Annual Fee produced for Discover Card was first shown on television on October 15, 2018.
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