IHOP, also known as the International House of Pancakes, is a popular American restaurant chain specializing in breakfast foods. Established in 1958, IHOP has since become a household name, renowned f...
IHOP, the popular American pancake house restaurant chain, has recently partnered with Marvel Studios and Fandango for a new TV advertisement. The 15-second commercial features a promotion for the upcoming Marvel film, "Ant-Man and The Wasp: Quantumania" and a chance to get free tickets to see the film through Fandango.
In the advertisement, we see Ant-Man, the superhero who can both shrink and grow in size, and his partner The Wasp, flying through the city while enjoying their breakfast pancakes from IHOP. As they approach the camera, we see a pop-up balloon with the promotion that claims that customers can receive a free Fandango ticket with the purchase of a breakfast combo at IHOP.
The TV spot cleverly ties in the Marvel character’s ability to shrink to the miniature size of IHOP’s pancake stack, providing a light-hearted and fun scene that illustrates the partnership between IHOP and Marvel Studios.
This promotion is just one of the many collaborations between IHOP and Hollywood studios, following a previous partnership with Warner Bros Pictures. The new promotion is expected to draw a significant amount of attention for both IHOP and the "Ant-Man and The Wasp: Quantumania" film.
Overall, the TV spot is a cleverly designed marketing campaign that caters to both Marvel fans and lovers of breakfast food. IHOP has created an engaging and well-targeted campaign that aligns perfectly with the interests of its audience. By partnering with Fandango and Marvel Studios, IHOP has established itself as a brand that caters to the modern interests of consumers while showcasing its products in a light-hearted and entertaining way.
IHOP TV commercial - Ant-Man and The Wasp: Quantumania: Fandango Ticket produced for IHOP was first shown on television on January 29, 2023.
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