Sign up to track 44 nationally aired TV ad campaigns for Harley-Davidson. In the past 30 days, Harley-Davidson has had 10 airings and earned an airing rank of #3,039 with a spend ranking of #2,036 as compared to all other advertisers.

In short, Harley-Davidson is very clear about what it is selling; and that's not necessarily just bikes; it's an image, an experience and a lifestyle. It is essentially selling its brand to people.

Summary. Harley-Davidson spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats.

Harley Davidson target market, in general consists of Caucasian men above the age of 35 and had recently began targeting younger Caucasian women, Hispanics and African Americans from 25 to 34 with the introduction of lower displacement sport bikes (Crowe, 2006).

Part of the reason why Harley Davidson is so popular is its century-long presence. Founded back in 1903, the brand cements its place as one of the oldest, if not the oldest, continuously operating motorcycle companies in the world.

HARLEY-DAVIDSON MOTORCYCLE RETAIL SALES 2018-2022 (1)

The average price target for Harley-Davidson is $44.80. This is based on 7 Wall Streets Analysts 12-month price targets, issued in the past 3 months. The highest analyst price target is $55.00 ,the lowest forecast is $37.00. The average price target represents 48.10% Increase from the current price of $30.25.

Sense of belonging- Every person relishes the feeling/sense of belonging. However, not every motorcycle brand can offer that to its customers, and this is where HD has a competitive edge over them. When you buy a Harley-Davidson motorcycle, you become a part of the Harley Davidson owners' community.

Harley-Davidson competitors include Yamaha, Bombardier Recreational Products, Thor Industries, Polaris Inc. and Winnebago Industries.

Most Popular Harley-Davidson Motorcycles

• Harley-Davidson Sportster: The Sportster is a classic Harley-Davidson model that has been around since 1957.
• Harley-Davidson Softail: The Softail is a popular cruiser-style motorcycle that combines classic Harley-Davidson styling with modern technology.

Harley-Davidson #1 was initially designed to celebrate the 1969 AMA Grand Championship season title by Mert Lawwill for team Harley-Davidson. The sign was later redesigned to include the Stars and Stripes we enjoy today.

About 16 percent of all new Harleys are sold in Europe, the company's second-strongest market behind the U.S. Harley-Davidson has viewed the European Union as a growth opportunity, going wheel-to-wheel with Euro competitors Ducati, Triumph and BMW, whose bikes are especially popular.