What the Progressive TV commercial - Strange is about.

Title: Progressive TV Spot: 'Strange'

Introduction:Progressive Insurance is known for its memorable and often quirky television commercials that aim to entertain and engage viewers. One such spot, aptly titled 'Strange,' takes viewers on a whimsical and unexpected journey. With a touch of humor and a sprinkle of the unexpected, this Progressive TV spot showcases the company's unique approach to insurance.

Plot Summary:The 'Strange' TV spot opens with a scene of a picturesque town, where everything seems perfectly normal. However, as the camera zooms in, we start to notice subtle peculiarities unfolding. People are walking their pets - which happen to be llamas and flamingos. The local grocery store has shopkeepers wearing top hats and selling unconventional items like rainbow-colored cereal and invisible ink pens.

As the viewer continues to watch, it becomes clear that the world portrayed in this advertisement is a delightful blend of the familiar and the fantastical. In a society where the unexpected is embraced, people don their most eccentric outfits to stand out, sidewalks are paved with creative doodles, and teacups magically refill themselves.

Amidst this charming chaos, we meet Flo, the ever-enthusiastic Progressive Insurance spokesperson, who seamlessly fits into this extraordinary world. Flo interacts with the townspeople, engaging them in conversations about insurance, while keeping the atmosphere light and entertaining. She effortlessly weaves important information about Progressive's offerings into the unusual scenarios presented before her.

As the commercial concludes, it becomes evident that in a world where anything can happen, Progressive Insurance is the reliable anchor that ensures protection and peace of mind amidst the chaos. The final shot shows Flo bidding farewell to the townspeople, leaving them with a sense of security and reassurance.

Themes:The 'Strange' TV spot highlights several themes that resonate with the brand's messaging. These themes include:

1. Unconventional Approach: Through its whimsical portrayal of a peculiar world, the commercial emphasizes Progressive's unique approach to insurance. By showcasing a society where anything is possible, Progressive invites viewers to think beyond the ordinary and consider different insurance options.

2. Memorable Branding: The TV spot, like many Progressive commercials, relies on the distinctive character of Flo, who has become an iconic representative of the brand over the years. By featuring Flo in this extraordinary setting, Progressive reinforces its commitment to standing out in an industry often associated with mundane and complicated processes.

3. Engaging and Entertaining: The 'Strange' advertisement captivates viewers with its blend of humor, imagination, and unexpected scenarios. Through its lighthearted and entertaining tone, the commercial successfully captures viewers' attention, while subtly promoting the brand's offerings.

Conclusion:Progressive's TV spot, 'Strange,' is a delightful and unconventional advertisement that showcases the brand's commitment to offering insurance with a touch of whimsy. By creating a world where llamas stroll down the street and teacups refill themselves, Progressive invites viewers to embrace the unexpected and consider insurance with a fresh perspective. Through the ever-charismatic Flo, Progressive Insurance reminds us that even in the most peculiar circumstances, they are there to provide reliable coverage and peace of mind.

Progressive TV commercial - Strange produced for Progressive was first shown on television on March 31, 2019.