What is GEICO?GEICO (Government Employees Insurance Company) is an American auto insurance company headquartered in Chevy Chase, Maryland. It was founded in 1936 by Leo Goodwin Sr. and his wife Lillia...
GEICO TV Spot, 'Butt Dial: It's What You Do'
[Scene: A bustling coffee shop. A group of friends are sitting around a table, enjoying their drinks and engaged in conversation.]
Friend 1: So, guys, guess what happened to me yesterday?
Friend 2: What's up?
Friend 1: I accidentally butt-dialed my mom. And guess what she heard?
Friend 3: Oh no, what did you say?
Friend 1: Well, she heard my friend Mike saying he really wants to switch his car insurance because it's way too expensive.
[Cut to a close-up of Friend 1's face, with a mischievous grin spreading across it.]
Friend 1: And that's when I remembered the GEICO TV spot slogan: "It's What You Do."
[Cut to the familiar GEICO gecko sitting on a nearby table, eavesdropping on the conversation.]
GEICO Gecko: Ah, the classic butt dial. I've seen it all. But did you guys know that you can save even more money by switching to GEICO?
[The friends exchange surprised glances.]
Friend 2: Really? How much?
GEICO Gecko: Well, on average, people who switch to GEICO save over 15% or more on car insurance.
[Cut to another close-up of Friend 1's face, now illuminated with excitement.]
Friend 1: Well, Mike, it looks like you're in luck. You can save a ton on your car insurance by switching to GEICO. And hey, it's what you do!
[The friends burst into laughter as they raise their coffee cups in a mock toast.]
Announcer: "15 minutes could save you 15% or more on car insurance."
[The camera pulls back, revealing the GEICO gecko joining the friends at the table, sipping on a tiny cup of coffee.]
GEICO Gecko: So, who's ready to save some money?
[The friends cheer and clink their cups with the gecko's tiny cup.]
[Scene fades out as the friends continue their lively conversation, now infused with the excitement of potential savings.]
Cut to the GEICO logo and slogan: "15 minutes could save you 15% or more on car insurance."
[The screen fades to black, leaving the audience with the humorous and memorable message of saving money by switching to GEICO, even if it takes a butt dial to remind them.]
[End of TV spot.]
GEICO TV commercial - Butt Dial: Its What You Do produced for GEICO was first shown on television on May 7, 2016.
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