Discover Card is an American financial services company that provides credit cards, checking and savings accounts, and personal loans. The company was founded in 1985 by Sears, Roebuck, and Co., and i...
Discover Card's 'It Card: Husbands' TV Spot is a humorous and relatable commercial that features a group of husbands discussing the benefits of using the Discover 'It' card. The ad starts with female friends sitting at the dinner table discussing how much money they saved by using their Discover 'It' card. Suddenly, their husbands show up and begin to talk about how they're now also using the card, much to their wives' surprise.
One husband brags about earning 5% cashback on groceries with the 'It' card, while another boasts about how he can redeem his rewards instantly at Amazon.com. One of the husbands even mentions that he's so impressed with the Discover card's customer service, he's considering naming his first child 'Peggy' after one of the representatives he spoke to.
As the husbands continue to express their love for the Discover 'It' card, the wives look on in disbelief and amusement. The commercial closes with the tagline, 'We treat you like you'd treat you,' further emphasizing the benefits and convenience of using the Discover 'It' card.
Overall, the 'It Card: Husbands' TV spot is a clever and entertaining piece of advertising that cleverly pokes fun at the stereotypes of husbands being less financially savvy than their wives. By highlighting real-life benefits of using the Discover 'It' card, the commercial effectively communicates the value of the credit card to potential customers in a fun and engaging way.
Discover Card TV commercial - It Card: Husbands produced for Discover Card was first shown on television on May 26, 2013.
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