What the Michelin TV commercial - It All Comes Down to One Thing is about.

The Michelin TV spot 'It All Comes Down to One Thing' featuring Cameron Zink is an exhilarating and adrenaline-fueled commercial that showcases the durability and toughness of Michelin tires. The commercial features an extreme sports athlete, Cameron Zink, performing a breathtaking stunt on his bike in the desert. The Chemical Brothers' hauntingly beautiful track, "The Private Psychedelic Reel," provides the perfect musical backdrop to the commercial.

As soon as the commercial begins, we see Cameron Zink leaping off a steep cliff and into the dusty terrain below. Zink takes off on his bike, expertly navigating the tough terrain of the desert, and we see the camera zoom out to reveal the vast expanse of the landscape around him. It's clear that Zink is pushing the limits of his bike, and the tires have to be up to the challenge.

The camera then cuts to a shot of the Michelin tire, showing its tread and construction, and highlighting the quality and durability of the brand's product. As the camera returns to Zink, we see him pull off even more daring and dangerous stunts, with the Michelin tires being put to the test in extreme conditions.

The commercial ends with the iconic Michelin logo and the tagline "it all comes down to one thing," emphasizing the reliability and toughness of the brand's products. The Chemical Brothers' track means that the commercial is both beautiful and cinematic, with a haunting and captivating sound that perfectly complements the stunning imagery of the desert landscape and Zink's death-defying stunts.

Overall, the Michelin TV spot is a thrilling and engaging advertisement that successfully showcases the product's exceptional durability and toughness. Cameron Zink's awe-inspiring bike stunts combined with The Chemical Brothers' haunting track makes this commercial a must-watch for adrenaline junkies and fans of extreme sports.

Michelin TV commercial - It All Comes Down to One Thing produced for Michelin was first shown on television on May 23, 2022.