Stephanie Courtney Stephanie Courtney (born February 8, 1970) is an American actress and comedian, best known for playing the advertising character Flo in television and radio commercials for Progressive Corporation beginning in 2008.

Flo is a fictional saleswoman character appearing in more than 100 advertisements for Progressive Insurance since 2008.

(2019 - 2021) TV commercial, "Motaur: The Herd," with Terrence Terrell (portraying Motaur) and Dusty Warren (portraying Motaur's friend), for motorcycle insurance from Progressive Insurance Company.

In the campaign's first-ever ad, aired on January 14, 2008, a customer says, “Wow,” impressed with all the extras that come with his savings of more than $350. A cashier named Flo echoes his enthusiasm and says, “Wow! I say it louder…” And that was it.

How much does Flo from Progressive make? According to reports, Courtney, who plays Flo in Progressive, earns $1 million each year for her role. Only a few other performers who appear in commercials get as much money as this. However, there's more to the story than that.

actor Jon Hamm Progressive Insurance to launch new Flo ad campaign with 'Mad Men' actor Jon Hamm as romantic suitor. Published: May. 20, 2022, 9:41 a.m.

So what makes “Flo from Progressive” effective? Flo simplifies the complicated idea of insurance. Purchasing insurance is typically daunting and confusing, but what the perky, fictional insurance saleswoman does is make the idea of buying insurance tangible and approachable.

Flo's longstanding equity is way too valuable for Progressive to execute her now. She consistently rates way above average in E-Poll's surveys of branded characters, for instance. However, there is one very real threat to Flo. Progressive has used Flo since 2008, so she's getting old.

In fact, the new character in the Progressive Insurance stable of spokespeople will never walk away from his sweet ride. Because he has no legs. He's half-man, half-motorcycle - the steel, clutch and rubber version of the mythological Centaur.

Get to know the characters who make up our insurance team.

• Flo. Flo is your always upbeat insurance expert with a love for ice cream and tacos.
• Jamie. Flo's confident coworker, Jamie is full of surprises as he strives to help you get great coverage and prices.
• Alan.
• Mara.
• Rodney.

The trio formed in 2019, with Stella and Renée having previously known each other from their studies at Sylvia Young Theatre School. Jorja joined the group shortly after Stella and Renée discovered her from viral singing videos on Instagram, and together the group became FLO.

While its core business model is subscription-based, Flo also offers a freemium version of the app too (to provide basic period tracking).