Cars.com is a renowned online automotive marketplace that connects consumers with local dealerships, providing a seamless shopping experience for those in search of their dream car. With its user-frie...
Cars.com's TV spot, 'Lie Detector,' is a hilarious and clever advertisement that captures the attention of viewers with its comical take on car buying. The ad starts with a man sitting in a car dealership, looking indecisive as he contemplates which car to buy. Suddenly, a lie detector expert arrives on the scene and hooks him up to the machine.
As the man looks shocked and bewildered, the tester begins asking him about his car-buying intentions. At first, the man responds hesitantly and the machine beeps, indicating that he is not telling the full truth. The tester then asks him if he is comfortable with the price, to which he quickly replies yes. However, the lie detector beeps again, showing that he is not entirely truthful.
The hilarious sequence continues as the tester asks him whether he loves the color of the car, to which the man quickly responds yes, but the lie detector shows he is lying. Finally, the expert asks him if he loves the car altogether, to which the man hesitates at first before nervously replying yes. This time, the lie detector machine does not beep, much to the relief of the car salesman who looks on in amusement.
Overall, the Cars.com "Lie Detector" spot is a witty and engaging advertisement that effectively conveys the often-stressful experience of car buying. The combination of humor and clever marketing messaging make it an advertisement that is difficult to forget.
Cars.com TV commercial - Lie Detector produced for Cars.com was first shown on television on January 13, 2014.
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