What the SafeAuto TV commercial - Terri, Gordon & Jason is about.

SafeAuto's TV spot titled 'Terri, Gordon & Jason' showcases the importance of having reliable auto insurance. The commercial features three individuals - Terri, Gordon, and Jason - each with their unique stories, all of whom share one thing in common: their trust in SafeAuto.

The ad begins with Terri, a middle-aged woman with a warm smile. She narrates her experience of being involved in a minor fender bender. Terri recounts how stressful the situation was, but thanks to SafeAuto, her worries were quickly put to rest. The commercial cuts to a scene where Terri is standing confidently next to her repaired vehicle, emphasizing the ease and efficiency provided by SafeAuto's insurance coverage.

Next, we are introduced to Gordon, a young man with a laid-back vibe. He starts off by explaining how he enjoys the freedom of the open road, exploring new places in his car. However, Gordon encountered some unexpected trouble when his car broke down in the middle of nowhere. He expresses gratitude towards SafeAuto for offering him roadside assistance, ensuring he got back on the road in no time. A montage then follows, showing Gordon exploring picturesque landscapes, expressing his carefree spirit.

Lastly, Jason, a responsible family man, shares his story. He talks about his prized possession, his family van, which has seen countless road trips and cherished memories. However, during an unfortunate accident, their beloved van suffered considerable damage. Jason expresses his relief at having SafeAuto insurance, which covered the repairs, allowing them to continue making cherished memories in their reliable and safe family vehicle.

Throughout the commercial, a catchy jingle accompanies the visuals, reinforcing the brand's commitment to making auto insurance easy, accessible, and reliable. The spot concludes with a voiceover reminding viewers that "SafeAuto keeps you safe wherever you go."

The 'Terri, Gordon & Jason' TV spot effectively communicates the security and peace of mind that SafeAuto provides. By presenting relatable characters and their real-life experiences, the commercial highlights the brand's dedication to their customers' well-being and their ability to handle unexpected situations with confidence and ease.

SafeAuto TV commercial - Terri, Gordon & Jason produced for SafeAuto was first shown on television on February 26, 2020.