The star-studded TV commercial directed by Superprime Films' Rick Famuyiwa, brings current and former NFL players Tom Brady, Julian Edelman, Dan Marino, Randy Moss, Jerry Rice, Emmitt Smith, and Josh Allen – PepsiCo's newest athlete – together to spotlight the joy of watching football when delicious Frito-Lay snacks ...

This strategy allowed them to generate more awareness and interest in their product, as people often buy snacks to eat during the game. Airing the commercial during the Super Bowl itself would have been more expensive, but the main reason for airing it the night before was to target a larger audience of football fans.

Tom Brady's Pepsi commercial featuring Dan Marino, Jerry Rice, Emmitt Smith and Randy Moss breaks the internet. Unretirement isn't all it's cracked up to be for the old-timers.

The legendary retired quarterback made a brief cameo in a new potato chip advertisement, alongside old pal Julian Edelman. The dynamic duo appears on screen after Jerry Rice, Dan Marino, Emmitt Smith and Randy Moss entertain dreams of coming out of retirement and playing in the NFL.

Richard Montañez Richard Montañez, a janitor turned Frito-Lay executive, has said he invented the spicy snack. A new film tells his story, but the evidence isn't on his side. Sign up for the Watching newsletter, for Times subscribers only. Streaming TV and movie recommendations from critic Margaret Lyons and friends.

Snacks Now Have a Theme Song With 'Return of the Mack' Remix Because '90s nostalgia seems to be here to stay, snack giant Frito-Lay has partnered with British R&B artist Mark Morrison for a new television commercial promoting the company's variety pack.

It was the first time the Local 218 chapter of the BCTGM union went on strike since 1973. The reasons for the strike, per the union, were that employees were working as many as 12-hour days, up to 7 days a week under mandatory overtime, which employees often refer to as "suicide shifts".

The Super Bowl Halftime Show will no longer have the word “Pepsi” in front of it. Pepsi's deal with the NFL expired after the 2022 season. The company renewed its sponsorship deal with the league this week, but per the new deal's terms, it will no longer serve as the presenting partner for the iconic halftime show.

Britney Spears is looking back at one of her most iconic commercials and celebrating its lasting legacy more than two decades later. The pop singer, 41, starred in a commercial for Pepsi back in 2001, titled "Joy of Cola," in which she sang and danced in a factory for the beverage brand.

Longstanding Pepsi brand ambassadors, Argentinian striker Leo Messi and England midfielder Jack Wilshere will be joined by Manchester City star Sergio Aguero, Brazillian defender David Luiz, the Manchester United forward Robin van Persie and Spain's Sergio Ramos as part of the global lineup.

PepsiCo's Frito-Lay and beverages divisions have united for the marketer's 2023 NFL kickoff campaign, titled “Unretirement,” per a press release. The company has also signed Buffalo Bills quarterback Josh Allen to a multiyear deal.

The campaign entitled, "You Can't Make This Stuff Up," also includes actor Keegan-Michael Key and NFL players Patrick Mahomes, Travis Kelce, Jason Kelce, Kirk Cousins, DK Metcalf, Dexter Lawrence, Ja'Marr Chase and Jalen Ramsey. The Kelces' mom, Donna Kelce, is also featured. "It was cool to get to be a part of that.