What the FedEx TV commercial - Tortoise & The Hare is about.

Title: FedEx TV Spot, 'Tortoise & The Hare'

Introduction:In the competitive world of package delivery, FedEx has always been at the forefront, ensuring fast, reliable, and efficient services for its customers. However, their latest TV spot takes a unique twist on the classic fable of 'The Tortoise and the Hare' to showcase the importance of reliability and consistency in the shipping industry. Prepare to be entertained and enlightened as we delve into the imaginative world of this FedEx TV spot.

Synopsis:The scene opens with a bustling neighborhood street as lively characters prepare for a package delivery race. On one side stands the confident and speedy Hare, representing a rival delivery service. On the other side, we have the steady and reliable Tortoise, symbolizing FedEx. The hare arrogantly boasts about his speed, while the tortoise calmly emphasizes the importance of consistency and reliability.

The race begins, and the hare bolts off, leaving a trail of dust in his wake. Meanwhile, the tortoise steadily starts his journey, focusing on delivering packages promptly and safely. The viewers are captivated as they witness the hare zig-zagging through traffic, displaying carelessness and a lack of attention to detail.

As the race progresses, the hare's speed becomes a double-edged sword. He races past caution signs, narrowly avoids accidents, and even forgets packages along the way. On the other hand, the tortoise adheres to all safety measures, follows traffic rules, and meticulously ensures every package is delivered to the right recipient.

The climax of the TV spot showcases the hare's arrogance backfiring on him. He arrives at the finish line first, only to realize that he has left behind a significant portion of the packages. Meanwhile, the tortoise arrives a few moments later, having successfully delivered all his packages. The message becomes clear - speed alone is not enough.

The TV spot concludes by highlighting FedEx's commitment to reliability, emphasizing that while speed matters, it should never compromise customer satisfaction. Customers are reassured that when they choose FedEx, they can expect a consistent and reliable delivery service that ensures their packages reach their destinations intact and on time.

Conclusion:The FedEx TV spot, 'Tortoise & The Hare,' takes a familiar fable and reimagines it to convey an important message about the significance of reliability in the package delivery industry. In a fast-paced world, where speed often takes precedence, the TV spot reminds viewers that consistent, dependable service can make all the difference for customers. FedEx reigns supreme by embodying the qualities of the tortoise, constantly striving to ensure the satisfaction of its clientele, one reliable delivery at a time.

FedEx TV commercial - Tortoise & The Hare produced for FedEx was first shown on television on September 15, 2018.