What is Latuda?Latuda is a brand name for the prescription drug lurasidone hydrochloride. It is an atypical antipsychotic medication used to treat schizophrenia and depressive episodes associated with...
Latuda TV Spot, 'Maya's Story' portrays an inspiring story of Maya, a young girl who is struggling with Bipolar Depression. The commercial begins with Maya standing alone in her dark bedroom until she starts crying. We then see her in various settings throughout her day looking isolated and alone. The ambience of the scene changes and becomes more positive. Maya is sitting with her therapist, telling her about how her life has been tough due to Bipolar Depression. Her therapist listens calmly and assures her that she can live her life again.
The commercial then shows Maya taking Latuda, and we see a montage of her engaging in various activities, from painting to hanging out with friends. She looks happy, lively and like she is enjoying her life again. The commercial ends with the line “With Latuda, Maya has her moment”.
The commercial aims to raise awareness about the challenges of living with Bipolar Depression and how Latuda can assist people in managing the symptoms. It highlights that there is light at the end of the tunnel and an opportunity to regain control of one’s life and pursue happiness. Overall, the 'Maya's Story' TV spot is an empowering message to individuals battling with Bipolar Depression that they are not alone, and by seeking professional help and medication, they can regain control of their lives.
Latuda TV commercial - Mayas Story produced for Latuda was first shown on television on September 18, 2016.
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