The Original Granola Bar Nature Valley was established in 1973 with the introduction of granola cereal. There was just one problem: it wasn't designed to be eaten outside. So we got to work creating the world's first-ever granola bar.

Minneapolis Nature Valley, a Minneapolis-based snack brand owned by General Mills, has announced that it is launching a plastic film wrapper for its Crunchy granola bar that features a “Store Drop-Off Recyclable” label from How2Recycle.

General Mills Nature Valley is an American brand of bars, snacks and granola owned by General Mills.

These crunchy granola bars from Nature Valley include healthy ingredients like whole-grain oats and dark chocolate, but they're loaded with added sugar.

Nature Valley Oats 'n Honey Crunchy Granola Bars are a tasty snack made with whole-grain oats and a touch of honey. A portable snack perfect for the pantry, lunch box, and hiking trail.

Forging new paths since 1973. After launching with our granola cereal, we realized one key aspect was missing: the ability to be eaten outside, on the go. So, we got to work and the world's first granola bar was created.

Inspired by nature, our products contain ingredients such as oats, nuts, honey, almonds and dark chocolate with options that are high in fibre and protein – and packed with flavour. Learn more about our delicious Crunchy, Sweet & Salty and Protein Snack Bars. Our snack ideas are designed to go anywhere – just like you.

In fact, General Mills, which owns Nature Valley, sees the mess as a signature feature.

The Nature Valley audience was made up of 25-35 year olds, pre-family professionals with 68% of those who have children.

Nature Valley introduced the world's first granola bar in 1975. Since then it's become a “natural” food brand juggernaut and has expanded into all different forms and flavors.

10 Healthiest Snack Bar and Snack Packet Brands

• Wild Zora.
• Skout.
• Brami Lupini Beans.
• Mini Fish.
• Sahale Bean and Nut Snack Mix.
• Mountain America Jerky.
• Yupik.
• Perfect Bar. Perfect Snack's protein bars aren't made from 100 percent whole foods, but they are comparably low in processed foods than many other options out there!

Protein that packs a punch. Nature Valley Chewy Protein Granola Bars are packed with 10-15 grams of protein, making them the perfect snack to keep you going. Convenient bars for snack time or an on-the-go invigorating treat.