2014 Kia Soul television commercial 2013

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2014 Kia Soul TV commercial - Totally Transformed

Kia

Kia Corporation is a South Korean multinational automobile manufacturer headquartered in Seoul, South Korea. It was founded in December 1944 as Kyungsung Precision Industry, a manufacturer of steel tu...

What the 2014 Kia Soul TV commercial - Totally Transformed is about.

In 2014, Kia introduced a new television spot featuring their popular vehicle, the Kia Soul. Titled 'Totally Transformed', this TV spot aimed to showcase the amazing upgrades and features of the newly redesigned Soul.

To make a lasting impact on the viewers, Kia paired the vibrant visuals of the Kia Soul with a catchy and energetic song by the one and only Lady Gaga. The selected song was none other than Lady Gaga's chart-topping hit, 'Bad Romance'. The combination of this power-packed song and the unique aesthetics of the Kia Soul resulted in an electrifying TV spot that captured the attention of audiences everywhere.

The TV spot begins by showcasing the iconic boxy silhouette of the Kia Soul, emphasizing the vehicle's unique and distinctive design. As the camera pans around the Soul, shots of its eye-catching exterior color options, sleek headlights, and bold front grille come into view. These visuals perfectly capture the essence of the Soul's transformation, highlighting its bold and confident new look.

As the beat of 'Bad Romance' intensifies, the TV spot goes on to highlight the Kia Soul's interior features. The camera zooms in on the spacious cabin, showcasing the comfortable seating, state-of-the-art technology, and modern design elements. With one glimpse, viewers can see how the Soul has been crafted to provide a truly immersive driving experience.

In addition to the aesthetic upgrades, the TV spot also emphasizes the Kia Soul's improved performance and fuel efficiency. Dynamic shots of the Soul driving on winding roads and maneuvering through urban environments demonstrate its agility and capabilities, captivating potential buyers with its versatility.

Overall, the 2014 Kia Soul TV Spot, 'Totally Transformed' Song by Lady Gaga, was a captivating and transformative experience for those who witnessed it. Kia successfully presented the Soul as a vehicle that not only offered style and comfort but also embodied an adventurous and modern spirit. Lady Gaga's powerful song choice encapsulated the excitement and energy of the revamped Soul, cementing its status as an unforgettable icon on the road.

2014 Kia Soul TV commercial - Totally Transformed produced for Kia was first shown on television on August 25, 2013.

Song from commercial 2014 Kia Soul TV Spot, 'Totally Transformed' Song by Lady Gaga

"Applause" by Lady Gaga is a song that was released on August 12, 2013, as the lead single from her third studio album , "Artpop". It was written by Lady Gaga herself, along with DJ White Shadow, Nick Monson, and Dino Zisis. The song received positive reviews from music critics and achieved commercial success, reaching the top ten in several countries.

Meaning and InspirationLady Gaga has shared different insights into the meaning behind "Applause". In an interview, she mentioned that the song is about using the platform of celebrity to promote her artistry and receiving the applause that validates her work. Gaga has always been known for her theatrical performances and the song can be seen as a reflection of her desire for recognition and appreciation from her audience.

Musical Style"Applause" is an electro-pop and dance-pop song with elements of house and techno. It features a catchy chorus and an energetic production that showcases Gaga's powerful vocals. The song incorporates electronic beats and synthesizers, creating a vibrant and infectious sound.

Music VideoThe music video for "Applause" was directed by Inez & Vinoodh and was released on August 19, 2013. It features various artistic and visually striking scenes, showcasing Gaga's unique style and artistic vision. The video received positive reviews for its creativity and Gaga's performance.

Impact and Reception"Applause" received critical acclaim upon its release. Critics praised Gaga's vocal performance and the song's catchy hooks. It achieved commercial success, reaching the top ten in several countries, including the United States, the United Kingdom, Canada, and Australia.

Conclusion"Applause" is a song by Lady Gaga that explores the desire for recognition and validation through the metaphor of applause. With its energetic production and infectious chorus, the song showcases Gaga's artistry and her ability to create memorable pop music. The song's meaning has been interpreted in different ways, but it ultimately reflects Gaga's yearning for the applause and support of her fans.