What the Mikes Hard Lemonade TV Commercial For Lake Plug is about.
Mike's Hard Lemonade is a popular alcoholic beverage brand that often releases TV commercials to advertise its products. One of its recent commercials is for the new flavor of Mike's Hard Lemonade, called Lake Plug.
The commercial starts with a group of friends having a good time on a boat, cruising around the lake. Suddenly, someone yells out, "Who's ready for some Mike's Hard Lemonade?" and everyone cheers. A cooler full of ice-cold Lake Plug appears, and the friends reach for their drinks. As they take their first sips, the camera zooms in on their faces to reveal their expressions of pure enjoyment.
Soon, the fun of the boat ride fades into the background as the refreshingly sweet and tangy taste of Lake Plug takes center stage. The commercial then shows various shots of the friends sipping their drinks, laughing, and enjoying their time together. The beautiful scenery of the lake creates a serene setting, highlighting the calmness and relaxation the drink provides.
As the commercial comes to a close, the friends are seen leaning back in their chairs with satisfied smiles on their faces, simply enjoying the moment, that the relaxed atmosphere provides. The voiceover announces that Lake Plug is the perfect drink to unwind with after a long day on the lake or to enjoy with friends in any outdoor setting.
In summary, the Mike's Hard Lemonade TV commercial for Lake Plug showcases the appeal of the new flavor, using the serene setting of a lake and highlighting its refreshing and enjoyable taste. The advertisement aims to appeal to those who enjoy relaxing and unwinding with a drink and those who enjoy spending time with their friends in the outdoors.
Mikes Hard Lemonade TV Commercial For Lake Plug produced for
Mike's Hard
was first shown on television on August 15, 2012.
Frequently Asked Questions about mike's hard lemonade tv commercial for lake plug
Purified carbonated water, alcohol, natural flavors, citric acid, cane sugar, concentrated lemon juice, sodium citrate, stevia leaf extract. Is Mike's Hard Lemonade Seltzer gluten free? Yes! Mike's Hard Lemonade Seltzer is made with naturally gluten-free ingredients.
Mike's Hard Lemonade Co. is an alcopop supplier based in Levittown, Pennsylvania. It is part of Badlands Beverage Brands, Inc. as of 2017.
Mike's Hard Lemonade may be a punchline in the drinks world, but the brand's success is no joke. After launching a blend of vodka, natural juices, and soda water in Canada in 1996, the company jumped stateside in 1999 and swapped out the vodka for a malt base.
Alright, first, let's address the fruity, carbonated elephant in the room. No, Mike's Hard Lemonade is not, strictly speaking, beer.
Mike's Hard Lemonade was created by alcohol and spirit genius Anthony von Mandl. Launched in 1999, the beverage proved itself wildly successful right from the start. The brand finds home at von Mandl's brewing company Mark Anthony Brewing. It is the fourth largest brewing company in the United States.
Hard lemonade tastes like regular lemonade but can be more sour. Lemonade is sour to begin with - it's made with lemons, after all - but the addition of malt flavor and alcohol content (around the same as the average beer) does have a noticeable effect on the taste.
It is the No. 1 hard seltzer, growing at a triple-digit 210 percent with dollar sales of more than $39 million in multi-outlets for the 52 weeks ending June 3, according to IRI.
We follow a simple proprietary four-step brewing process:
- Ferment malt grains with our proprietary, bespoke yeast.
- Filter through proprietary filtration technology, resulting in a very clean, neutral alcohol base.
- Squeeze and zest lemons to produce superior, natural lemon flavor.
Technically, Mike's is a malt beverage like beer. But then, so are Smirnoff Ice and Skyy Blue, leveraging the name of their hard-liquor parents to cover up the fact that they're only 5% alcohol. When Mike's was launched in Canada, almost 30 years ago, it really did use vodka.
Hard lemonade is a flavored malt beverage and falls under the category “alcopop,” or alcoholic pop drinks. What does hard lemonade taste like? Hard lemonade tastes like regular lemonade but can be more sour.
Hard lemonade tastes like regular lemonade but can be more sour. Lemonade is sour to begin with - it's made with lemons, after all - but the addition of malt flavor and alcohol content (around the same as the average beer) does have a noticeable effect on the taste.
It is the No. 1 hard seltzer, growing at a triple-digit 210 percent with dollar sales of more than $39 million in multi-outlets for the 52 weeks ending June 3, according to IRI.