What the Mikes Hard Lemonade TV commercial - Tree of Life is about.
Mike's Hard Lemonade's TV Spot 'Tree of Life' tells the story of a young man's journey to success. The ad opens with the protagonist as a child, climbing a tree as he watches his father plant a sapling beneath it. The young boy gazes admiringly at his father, who is watering the plant, before swapping his wide-brimmed hat with his father.
The screen then transitions to the young man as an adult, walking through a large open-plan office. He greets co-workers and friends, clearly comfortable and happy in his surroundings. He then approaches the window and sees the very tree he used to climb outside, now a large, strong tree, whose branches seem almost to envelop the building.
As the camera pans back, we see the man and his father raising two cans of Mike's Hard Lemonade inside the office, now standing beneath the tree that grew up beside them. The slogan "Grow Out Loud" appears on the screen, reminding viewers that it is possible to pursue their passions while maintaining a sense of fun.
Overall, the 'Tree of Life' TV Spot is a heartwarming story that encourages viewers to follow their dreams, no matter how unattainable they may at first seem. It reminds us that we too can build something special, one branch at a time.
Mikes Hard Lemonade TV commercial - Tree of Life produced for
Mike's Hard
was first shown on television on May 21, 2021.
Frequently Asked Questions about mike's hard lemonade tv spot, 'tree of life'
Mike's Hard Lemonade was created by alcohol and spirit genius Anthony von Mandl. Launched in 1999, the beverage proved itself wildly successful right from the start. The brand finds home at von Mandl's brewing company Mark Anthony Brewing. It is the fourth largest brewing company in the United States.
Founded in 1999, Mike's Hard Lemonade Co. defined the $3.2 billion flavored malt beverage category with the introduction of its new-to-market Mike's Hard Lemonade.
It is the No. 1 hard seltzer, growing at a triple-digit 210 percent with dollar sales of more than $39 million in multi-outlets for the 52 weeks ending June 3, according to IRI.
flavored malt beverage
Hard lemonade is a flavored malt beverage and falls under the category “alcopop,” or alcoholic pop drinks.
flavored malt beverages
Mike's Hard and Mike's Harder Lemonades are classified as flavored malt beverages (or FMBs in industry-speak), meaning the alcoholic foundations of these styles of beverages is a fermented malt-based alcohol.
Hard lemonade is a flavored malt beverage and falls under the category “alcopop,” or alcoholic pop drinks.
malt beverages
Mike's Hard and Mike's Harder Lemonades are classified as flavored malt beverages (or FMBs in industry-speak), meaning the alcoholic foundations of these styles of beverages is a fermented malt-based alcohol.
Hard lemonade hits the same mark as your average beer: around 5% alcohol by volume (ABV). That alcohol doesn't feature super prominently in its flavor profile, though.
Mike's flavors contain 5% alcohol.
Flavored Malt Beverages
Conversely, as the name suggests, Mike's Harder Lemonade has a "harder" alcohol content at 8%. All of Mike's Lemonades are categorized as Flavored Malt Beverages (FMBs), a classification that employs a neutral-tasting, malt-based alcohol that is then augmented by natural and artificial flavors along with sweeteners.
Hard lemonade hits the same mark as your average beer: around 5% alcohol by volume (ABV). That alcohol doesn't feature super prominently in its flavor profile, though. Hard lemonade tastes a lot like regular lemonade, perhaps a bit more sour due to the addition of malt flavor and alcohol.
Mike's flavors contain 5% alcohol.