Apple Inc.Apple Inc. is a multinational technology company headquartered in Cupertino, California. The company designs, develops, and sells consumer electronics, computer software, and online services...
Title: Apple TV Spot Review: 'Holidays: Share Your Gifts' Song by Billie Eilish
Introduction:In their quest to capture the magic of the holiday season, Apple has yet again succeeded in delivering an awe-inspiring TV spot that tugs at the heartstrings. Titled 'Holidays: Share Your Gifts,' this Apple commercial features the critically acclaimed young musician, Billie Eilish, and showcases the power of creativity, love, and the impact we can have by sharing our gifts with the world.
The Storyline:The TV spot starts with a young woman named Sofia, played by Billie Eilish, residing in what seems to be a quaint town. Sofia, a gifted musician, often finds solace in her creative craft but is plagued by self-doubt and a fear of sharing her talents with others. As the holidays approach, Sofia becomes inspired by the joy and magic surrounding her, and she decides to take a leap of faith.
Sofia begins to write, compose, and record a heartfelt song, pouring her emotions into every lyric and melody. The visuals beautifully capture her vulnerable journey, showcasing Sofia crafting her masterpiece. Her friends and neighbors start noticing Sofia's musical talents and show their appreciation by leaving notes of encouragement and admiration, giving her the confidence she needs to overcome her hesitations.
On Christmas morning, a nervous Sofia gathers her family and friends around the fireplace and nervously performs her song. As she sings, a breathtaking transformation occurs, with colorful animations bringing her lyrics to life, filling the room with enchantment and wonder. The heartfelt performance, combined with the whimsical animation, spreads joy and sparks a sense of unity among her loved ones.
The Message:Apple's 'Holidays: Share Your Gifts' TV spot beautifully communicates the idea that each of us possesses unique talents and abilities that can make a positive impact in the lives of others. It encourages viewers to overcome self-doubt and fear, and embrace the spirit of the holiday season by sharing their gifts with the world.
The Song:The soul-stirring song featured in the Apple TV spot, 'Holidays: Share Your Gifts,' is performed by none other than Grammy-winning artist, Billie Eilish. Her hauntingly beautiful voice adds depth and emotion to the storyline, perfectly complementing Sofia's journey of self-discovery and expression.
Conclusion:Through the mesmerizing combination of storytelling, visuals, and the captivating voice of Billie Eilish, Apple's 'Holidays: Share Your Gifts' TV spot encompasses the essence of the holiday season. It reminds us of the power of creativity, the impact of sharing our gifts, and the joy that comes from connecting with others. This heartwarming commercial serves as a poignant reminder to embrace the spirit of the season and inspire others with our unique talents and abilities.
Apple TV commercial - Holidays: Share Your Gifts produced for Apple was first shown on television on November 23, 2018.
"Come Out and Play" by Billie Eilish
"Come Out and Play" is a song by American singer Billie Eilish. It was released on November 20, 2018, as a single for Apple's animated holiday short film , "Share Your Gifts." The song was later included in the Japanese edition of Eilish's debut studio album ), "When We All Fall Asleep, Where Do We Go?" (2019).
Lyrics and Meaning
The lyrics of "Come Out and Play" are about encouraging someone to come out of their shell and not be afraid to show their true self. The song's chorus includes the lines: "Just keep running / But take your time / Somewhere, somehow / We'll be alright."
According to Eilish, the song's lyrics were inspired by a conversation she had with her friend, who was feeling insecure about sharing her music with others. Eilish encouraged her friend to share her work and not be afraid of what others might think.
Music Video
The official music video for "Come Out and Play" was released on November 21, 2018, and features footage from the "Share Your Gifts" animated short film. The video shows Eilish singing the song in a snowy forest, accompanied by a group of children playing and building snowmen.
Reception
"Come Out and Play" received generally positive reviews from critics, who praised Eilish's vocals and the song's message of self-acceptance. The song also performed well commercially, reaching number 48 on the US Billboard Hot Rock & Alternative Songs chart.
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